CBS, NBC Lead for Most-Watched TV Networks

Thanks in large part to football, CBS takes first place on Inscape’s latest ranking with a 9.09% viewership share.

CBS, NBC Lead for Most-Watched TV Networks

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for December 4-10 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

CBS rises from second to first place week-over-week, capturing over 9% of all minutes watched last week. Football continues to be a dominant force in watch-time for broadcasters (ABC was first the previous week, thanks to the college football conference championships), and December 4-10 was no different, with CBS benefiting from the NFL and the Army-Navy college football game, among other programming. 

A few more insights around the most-watched networks:

  • NBC moves from third to second place with an 8.04% viewership share. Programming driving watch-time included NFL games, Today and The Voice.
  • Freeform jumps from No. 21 to No. 12 week-over-week, once again benefiting from holiday movie marathons: Top programming by watch-time included Home Alone 2: Lost in New York as well as the original Home Alone, Dr. Seuss' the Grinch and the Santa Clause 1 & 2.
  • AMC is also getting into the holiday spirit, with its rise from No. 29 to No. 21 fueled by holiday films including National Lampoon's Christmas Vacation, Elf and The Polar Express
  • Additional week-over-week ranking newcomers include ESPN2 (No. 24) and Food Network (No. 25).

Check out the latest ranking of most-watched TV programs over at TVREV.