TV Audience

Baseball Hits Home Run For Live TV Viewership

The men’s college world series led in watch-time last week with MLB a close second, per Inscape.

Eleanor Semeraro

Jun 28, 2023 • 1 min read

Baseball slides into first and second places for watch-time June 19-25, with the 2023 men's college world series capturing 1.97% of all minutes watched followed by MLB games with 1.20%, per Inscape.

A few additional insights about the top TV programs and networks last week:

PGA Tour golf and the 2023 NBA Draft — which previously did not make the top 50 shows by watch-time — jump into the top ten, taking seventh and tenth places, respectively.
NBC Nightly News With Lester Holt rockets to No. 24 from No. 42 previously, capturing 0.42% of minutes watched. Several other news programs saw week-over-week increases, including CNN News Central, Fox and Friends, America’s Newsroom and America Reports.
Looking at TV networks, CBS captured 6.42% of minutes watched last week, putting it squarely in first place on the network ranking, up from third previously. The Price is Right, CBS Mornings and PGA Tour golf were three of the programs driving watch-time during the week.
Week-over-week network ranking newcomers include Lifetime at No. 24 (1.02% of watch-time) and Oxygen at No. 25 (1.01%).