Data Dose Newsletter Movies FTW On Netflix; Election News Tops Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's
Data Dose Newsletter Polling YouTube's Election Night Winners This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s
Politics October Trump Articles Double Up Harris Stories According to recent Chartbeat research around reader behaviors, 2 million people read 10 or more articles about Donald Trump in October – four times the number that read 10 or more articles about Kamala Harris. Why? Well, there's more to it (and more to these audience behaviors beyond just
Data Dose Newsletter FOX Takes The Fall Classic, Political Trends On TV This week's newsletter is sponsored by: This Week On The Measure: * World Series Wins For Fox * Lacking Ad-Free Awareness? * Olympics Send Q3 TV Ad Spend Soaring * Transparency Series Los Angeles * Bad Bunny’s Big Reach * Star Wars Demand Slows For Disney+ * This Week’s Free Report: September Political
CREATOR ECONOMY Law & Crime Network Watch-Time Rises With Diddy News Law & Crime Network saw September U.S. minutes watched across YouTube and Facebook jump by 51% month-over-month according to Tubular Labs
Data Dose Newsletter TikTok, Instagram Battle For Creator Marketing Supremacy This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL
CREATOR ECONOMY MSNBC Nets Over A Billion U.S. YouTube Minutes In September YouTube has increasingly become a force in terms of viewership across every screen, and news is one area where publishers have shown an excellent ability to take advantage there. Tubular Labs data reveals September's top domestic news & politics media by U.S. watch-time on YouTube, and MSNBC
CREATOR ECONOMY House Of Highlights Holds Social Sports Video Crown According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook.
CREATOR ECONOMY Chef Koudy Cooks Up Audience Growth With Shorts The creator uses food for quick comedic shorts, spurring nearly 5x growth in unique U.S. viewers according to Tubular.
Data Dose Newsletter Finding NFL Viewers For Cheaper In Offseason This week's newsletter is sponsored by: This Week On The Measure: * What Are NFL Audiences Watching In Offseason? * Weather Channel Storms Onto Most-Watched List * Podcasts Push For Video Validation, Too * Creator Marketing Momentum Soars * TV Season Shrinkage Speeds Up For Networks * This Week’s Free Report: The State
CREATOR ECONOMY Podcasts Utilize Social Video To Earn Lengthy Watchtime Tubular Labs data reveals an increasing number of podcasters are publishing long portions of episodes or entire episodes altogether
Data Dose Newsletter Data In The Details; Exclusive Interview w/ Truthset Founder & CEO This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers
Truthset Truthset Founder & CEO Scott McKinley Fresh Off A $5M Series A The Measure sat down with Truthset Founder & CEO Scott McKinley for an exclusive interview that dives into the origin of the company, and what the future has in store.
Data Dose Newsletter How Do Social Video’s Top Political Creators Shake Out? This week's newsletter is sponsored by: This Week On The Measure: * Social Video’s Top Political Creators * Netflix’s Earned Media Value Moves * Smart TV’s Q2 Streaming Surge * Rx Brands’ TV Ad Reach Rises * Zendaya Lends Demand Lift To Movies, Shows * This Week’s Free Report: 2024
Data Dose Newsletter Streaming Promos Jockey For Position This week's newsletter is sponsored by: This Week On The Measure: * The Streaming Promo Horse Race * Pakman Gobbles Up Watch-Time * 60% Of Smart TVs Solely Streamed Content In Q2 * How Do Audiences Like FAST Ad Breaks? * Holiday Shopping Starting Earlier In 2024 * This Week’s Free Report: Q2
CREATOR ECONOMY Women flock to The Daily Show on YouTube, Facebook in August Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.
CREATOR ECONOMY Pakman Gobbles Up Watch-Time Pakman’s volume-focused video-sharing helped fuel extensive watch-time across numerous videos.
CREATOR ECONOMY USA Today’s Winning Strategy With Gen Z USA Today is the No. 3 news & politics media outlet by unique U.S. video viewers age 13-to-24 across YouTube and Facebook
Data Dose Newsletter Gridiron Gets Watch-Time Win Versus Debate This week's newsletter is sponsored by: This Week On The Measure: * Debate Goes Head-To-Head With Football * Streamers Win With Earned Media Value Retention * Gaming Content’s Steady Rise On YouTube * NFL-Themed Ads Score More With Fans * Independents Lean Heavier Into Streaming * This Week’s Free Report: Q2 2024
CREATOR ECONOMY Boling Bros’ Big August The creators have surged in 2024, from a minimal footprint last year to 35.6 million unique domestic viewers this August across YouTube and Facebook – a 53% month-over-month increase.
Data Dose Newsletter There's No Debate: Football Is Back This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?
Truthset Meet Truthset President Chip Russo We teamed with OpenAP and CIMM at Cannes on this exclusive video featuring Truthset President Chip Russo.
Data Dose Newsletter Summer Social Audience Spike For TV News This week's newsletter is sponsored by: This Week On The Measure: * Big News Month Fuels Double-Digit Audience Growth * CFB Watch-Time Win * Lemonade Spurs Significant Purchase Intent * Prime Video Is Consumers’ Go-To For Streaming Movies * Black CTV Users More Action-Oriented After Ads * This Week’s Free Report: State of
CREATOR ECONOMY Big News Month Fuels Double-Digit Audience Growth Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.
Data Dose Newsletter SEC, Big Ten Set To Dominate CFB Viewing Share This week's newsletter is sponsored by: This Week On The Measure: * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From
