How Ashley Furniture Boosted Foot Traffic Using VIZIO Home Screen Ads
VIZIO's Home Screen drove over 57% of Ashley Furniture's in-store visits credited to its CTV campaign.
Content providers looking to drive tune-in to their programming regularly advertise on smart TV home screens. But what about brands?
Most smart TV providers are understandably reluctant to place product ads within what is meant to be a content discovery experience. But a recent case study from VIZIO shows how brands can leverage the home screen in an appropriate way... with the results to prove it.
Retailer Ashley Furniture conducted a Home Screen + CTV campaign designed to drive increased traffic into its stores. The home screen component of the campaign was credited with driving over 57% of in-store visits credited to the campaign.