Weekly TV Snapshot: Football, 'Yellowstone' and Election Coverage

Weekly TV Snapshot: Football, 'Yellowstone' and Election Coverage
Photo by Holly Mandarich / Unsplash

While NFL and college football retain their first and second place positions week-over-week, Paramount Network's Yellowstone gallops up the ranking into third place (from No. 26 last time) for Nov. 7-13. Per data from Inscape, the leading currency-grade smartTV ACR data provider and the data technology division of VIZIO, the beloved Western drama accounted for 1.35% of all live, linear minutes watched during the week, thanks to rerun marathons and the two-hour season five premiere on November 13.

A few additional viewership insights from the week:

  • Multiple election specials made the top 25 programs, including Fox News Democracy 2022: Election Coverage (1.14% of minutes watched), Election Night in America (0.92%) and Decision 2022 (0.39%).
  • Election coverage helped boost watch-time across cable news networks: Fox News captured 6.44% of minutes watched (up from 5.48% the previous week), CNN had 2.24% (up from 1.39%) and MSNBC had 2.07% (up from 1.47%).
  • Paramount Network jumps from No. 23 to No. 12 in the network ranking, largely thanks to Yellowstone reruns and the season five premiere, which accounted for 58.54% of the network’s watch-time for the week.

Check out NextTV's Broadcasting & Cable article to get more details, including Inscape's latest network ranking, plus a look at recent TV advertising trends from iSpot.