Viewers Want Realism — and Representation — on Screen

TV shows and movies have long been considered a form of escapism, offering audiences a break from reality through immersive stories and imaginative worlds. But recent research from MarketCast and New America suggests otherwise: Viewers are hungry for storylines involving authentic experiences around family caregiving and workplace leave situations because they are relatable and often reflect true challenges that real Americans are facing today. 

To this end, the study notes, “Perhaps most telling, the story topics that viewers express the most interest in seeing more on screen are also the same circumstances that they most commonly expect to experience in the next five years.”

• 87% of surveyed viewers cite a need for more inclusive and authentic on-screen representation of race, ethnicity, income or family structure. 
• 60% are interested in stories about immigrant or mixed-status families, including 70% of Latine viewers and 67% of all non-white viewers.
• More than half say current entertainment content underrepresents realities like caregiving responsibilities and workplace leave challenges.
• 48% say they want to see more stories about leaving a job entirely to provide care. 
• More than 80% of respondents say they’re interested in content that explores how work and family stress affects mental health, how both men and women balance care and careers, the role of communities and workplaces in offering support, navigating personal conflicts and accessing help through systems and policies.

The research suggests that viewers don’t just want visibility; they want emotional truth and social relevance. Shows that reflect the messy, complex nature of modern life — across class, culture and caregiving — can validate lived experience and expand empathy for others.