Wunderkind - THE MEASURE (Page 4)

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Wunderkind

A collection of 79 posts

Study: Luxury Brands May Be Recession-Proof

Study: Luxury Brands May Be Recession-Proof

While rececession fears spark plenty of shifts to consumer behaviors, luxury brands may be immune to these dynamics, according to a new study from Wunderkind. The survey found that 89% of consumers are expected to maintain or increase purchases of “luxury-specific” items in the year ahead. Of the consumers surveyed,

Gen Z Remains Optimistic About Economic Future

Gen Z Remains Optimistic About Economic Future

New research from Wunderkind finds 78% of Gen Z generation have no plans to reduce spending.

How Customer Interactions Will Evolve in the Age of AI

How Customer Interactions Will Evolve in the Age of AI

A webinar from Wunderkind explores how AI is poised to shape the future of marketing and customer interactions.

Marketing To Their Thumbs: 8-in-10 Millennials Would Rather Lose Ability To Speak Than Ability To Text!

Marketing To Their Thumbs: 8-in-10 Millennials Would Rather Lose Ability To Speak Than Ability To Text!

Modern marketers have an uphill battle in 2023. With tightening regulations on data and consumer privacy, skyrocketing costs of traditional advertising platforms and a bevvy or real-world headwinds – from recession-like sentiment to pandemic-driven changes in consumer media habits – it’s harder now than ever for marketers to acquire and engage