World Cup - THE MEASURE

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World Cup

A collection of 10 posts

TV Tackles 2023's Tests With More Ads

TV Tackles 2023's Tests With More Ads

With less scripted programming in 2023 – and no Olympics or Men's World Cup – TV had some adjustments to make in order to maintain its ad reach relative to the year before. In its upcoming TV Transparency Report, iSpot reveals some of the top takeaways from 2023: * TV delivered

World Cup Keeps Scoring Audience Watch-Time

World Cup Keeps Scoring Audience Watch-Time

The 2022 FIFA Men's World Cup keeps rolling into the knockout rounds. And despite the change from its usual place on the calendar, the games continue to draw a huge audience relative to the rest of TV. Data from Inscape shows that from Nov. 20-Dec. 5, English- and

World Cup Gets Week's Biggest TV Promo Focus

World Cup Gets Week's Biggest TV Promo Focus

With the World Cup in full swing, Fox is promoting its live game airings everywhere. According to iSpot data shared with Promax, the 2022 FIFA Men's World Cup was the most-seen programming ad from Nov. 21-27, with over 711 million TV ad impressions (more than 2x the next

Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27

Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27

Inscape data shared with Broadcasting & Cable reveals that Fox jumped to the most-watched network from Nov. 21-27, with 9.99% of all live linear watch-time. That's up from 5.22% the week before, as Fox benefited from major sporting events during the holiday weekend. Along with its

Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles

CREATOR ECONOMY

Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles

Despite Cristiano Ronaldo's noted struggles – and Monday flameout – with Manchester United, the Portuguese star's Instagram following continues to grow. CreatorIQ shares data this week that on top of becoming the first person to enter the “500 million follower club” on Instagram, Ronaldo has maintained a follower