Warner Bros. Discovery - THE MEASURE

Sign in Subscribe

Warner Bros. Discovery

A collection of 10 posts

Samsung: With Smart Set Data, TV Can Compete With Digital At Bottom Of Marketing Funnel

BUSINESS OF DATA

Samsung: With Smart Set Data, TV Can Compete With Digital At Bottom Of Marketing Funnel

‘This is the moment when TV truly becomes a conversion medium for advertisers.’

NBA Playoffs Reached Nearly 30% Of U.S. Households In 2025

NBA Playoffs Reached Nearly 30% Of U.S. Households In 2025

The NBA Playoffs were a resounding success this year, despite the perceived concerns around a "small market" Finals between the Oklahoma City Thunder and Indiana Pacers. Data from iSpot's new Q2 sports report shows that over the course of the playoffs, games reached nearly 30% (29.

Universal Pictures Roars To Top Of NBA Finals Advertiser List

Universal Pictures Roars To Top Of NBA Finals Advertiser List

NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by

WBD Splits Up — But Can It Catch Up?

WBD Splits Up — But Can It Catch Up?

WBD services lag behind streaming giants for viewership: 30% of surveyed viewers watch HBO Max, while a mere 13% watch Discovery+.

What Are Bleacher Report Viewers Shopping For?

CREATOR ECONOMY

What Are Bleacher Report Viewers Shopping For?

Since it's owned by men's tournament TV partner Warner Bros. Discovery, Bleacher Report becomes a go-to resource for March Madness fans every spring. The surge in interest for the already-popular sports channel not only means more views, but also more business opportunities for B/R to

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

The following is a selection from Brandon Katz of Parrot Analytics. As streaming prices rise and consumers look for ways to cut down on the pure number of subscriptions they have at once, bundles are back in play. One of the most recent, between Disney and Warner Bros., provides access

Major Media Companies Still Duking It Out For Streaming Series Demand

Major Media Companies Still Duking It Out For Streaming Series Demand

The following is a selection from Brandon Katz of Parrot Analytics. Streaming series demand is one part of the larger question around which services are most popular with audiences. Yet, even a merger between behemoths Paramount and NBCUniversal wouldn't provide much clarity there, as demand-share data from Parrot

Media Companies Grow Social Reach

Media Companies Grow Social Reach

The WGA went on strike on May 2, potentially putting major U.S. media companies in a bind for content. Despite a lack of new scripted content, though, these giants actually increased unique U.S. viewers across YouTube and Facebook in May. Tubular Labs’ Audience Ratings shows Comcast, Paramount, Disney

WBD Owned Networks Account For Nearly ¼ Of Top 50 Nets

WBD Owned Networks Account For Nearly ¼ Of Top 50 Nets

Warner Bros. Discovery has had a busy few weeks. Last week the company debuted WBD Stream, a digital video ad product that will give advertisers access to content across its portfolio, as well as a number of ad options for Max and Discovery+. This week, the company launched Max, its