BUSINESS OF DATA Cadent Goes Direct to Clean Up CTV Supply Chain ‘Our data clearly demonstrates Cadent’s commitment to sourcing CTV inventory that allows media buyers to deploy programmatic investments with the utmost confidence,’ said Jounce Media’s Chris Kane
BUSINESS OF DATA With Olympics Sold Out, App Science Offers Alternatives for Reaching Fans to Hungry Marketers This audience is mobile, culturally curious, and highly responsive to brand messaging, giving advertisers a powerful opportunity to connect through storytelling that extends beyond the broadcast,’ said App Science’s Helen Lum
BUSINESS OF DATA Turning Music Fans into Consumers is Focus of Report from Vevo 64% of fans were more favorable to brands aligned with artists and the industry
SPORTS Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans
Social Video What Are Beyoncé Audiences Shopping For At Target? Whether Beyoncé sets the Grammy award wins record or not this weekend, her audience is already winning with certain product categories at Target. Consumer Insights data from Tubular Labs below shows which product categories Beyoncé’s VEVO YouTube audience is most likely to shop for at Target, perhaps telegraphing future
