Univision - THE MEASURE

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NHL, NBA Final Rounds Net Watch-Time Win For ABC

NHL, NBA Final Rounds Net Watch-Time Win For ABC

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

Data: Top Networks Maintained Ad Reach in 2023

Data: Top Networks Maintained Ad Reach in 2023

2023 saw an increase in TV ads and ad minutes, according to iSpot’s recently released TV Transparency Report, which helped several networks maintain their ranking position for share of TV ad impressions. Leading the list was CBS, which had a 7.24% impressions share of voice (SOV) for the

Spanish-Language TV Ads Soar

Spanish-Language TV Ads Soar

iSpot’s new Spanish-language TV advertising report shows major gains year-over-year, with household ad impressions jumping by over 26% from Q1 through Q3. For the brands paying attention to these trends, there's a major opportunity to reach a growing audience in the U.S. (as the number of