Universal Pictures - THE MEASURE

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Universal Pictures

A collection of 4 posts

Universal Wins for Movie Trailer Likeability at Super Bowl LX

Universal Wins for Movie Trailer Likeability at Super Bowl LX

According to iSpot data, Super Bowl LX’s movie trailers reinforced a familiar takeaway: Recognizable characters and franchises

Universal Pictures Roars To Top Of NBA Finals Advertiser List

Universal Pictures Roars To Top Of NBA Finals Advertiser List

NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by

Data: Amazon Prime Video's Movie-Centric Makeover

Data: Amazon Prime Video's Movie-Centric Makeover

The following is a selection from Brandon Katz of Parrot Analytics. Every streaming service is invested in movies, to some extent, but of late, it's become a two-horse race there in the U.S. Parrot Analytics data looks at Q4 2024 numbers to reveal how much Amazon Prime

Homes.com Building Something Big With TV Ads In 2024

Homes.com Building Something Big With TV Ads In 2024

Following Homes.com's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the