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U.S. Women's Soccer

A collection of 5 posts
Women’s Sports Fandom Provides Unique Brand Opportunity
SPORTS

Women’s Sports Fandom Provides Unique Brand Opportunity

Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.
Mar 12, 2025 3 min read
The Big Name Brands Scoring Goals With NWSL Sponsorships
MARKETING

The Big Name Brands Scoring Goals With NWSL Sponsorships

A recent study from MarketCast found that sponsor breakthrough for the NWSL was up nearly 10% on average in 2024 vs. 2023
Feb 27, 2025 1 min read
Women's Soccer Scores On TikTok
SPORTS

Women's Soccer Scores On TikTok

Women's sports have seen steady growth in recent years, but especially over the last couple, as U.S. leagues like the WNBA and NWSL have truly exploded (as has women's college basketball). As part of its extensive end-of-year reporting, Tubular Labs showcases the the most-viewed women&
Dec 20, 2024 1 min read
Time Zone Challenges Of The Women's World Cup
TV

Time Zone Challenges Of The Women's World Cup

With the 2023 Women's World Cup hosted by Australia and New Zealand, time zone issues were a major challenge as Fox had to balance reasonable match times with when U.S. TV audiences could actually tune in. iSpot's new report recapping the event shares more. * While
Aug 16, 2023 1 min read
Women's Sports Content Keeps Winning
SPORTS

Women's Sports Content Keeps Winning

In advance of the 2023 FIFA Women's World Cup, it's worth noting just how much women's sports content has grown over the past year. Tubular Labs recently published a blog post around women's sports social video increases, with some impressive findings: * In
Jul 14, 2023 1 min read
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