U.S. Soccer - THE MEASURE

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U.S. Soccer

A collection of 5 posts

The Big Name Brands Scoring Goals With NWSL Sponsorships

The Big Name Brands Scoring Goals With NWSL Sponsorships

A recent study from MarketCast found that sponsor breakthrough for the NWSL was up nearly 10% on average in 2024 vs. 2023

Brands Netting TV Ad Reach During Copa America

Brands Netting TV Ad Reach During Copa America

Though the U.S. men's national team was knocked out in the group stage of this year's Copa America soccer tournament, but it hasn't deterred TV audiences from tuning in. The event between CONCACAF and CONMEBOL's best teams is delivering ad reach

World Cup Keeps Scoring Audience Watch-Time

World Cup Keeps Scoring Audience Watch-Time

The 2022 FIFA Men's World Cup keeps rolling into the knockout rounds. And despite the change from its usual place on the calendar, the games continue to draw a huge audience relative to the rest of TV. Data from Inscape shows that from Nov. 20-Dec. 5, English- and