TV Audience - THE MEASURE

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TV Audience

A collection of 232 posts

Viewers Want Realism — and Representation — on Screen

Viewers Want Realism — and Representation — on Screen

A study from MarketCast and New America sheds light on what TV audiences really want to see.

Streamers Should Emphasize Work, Family & Caregiving Storytelling to Increase Growth

Streamers Should Emphasize Work, Family & Caregiving Storytelling to Increase Growth

According to a recent study from New America and MarketCast, streaming platforms looking to attract and retain subscribers have a clear opportunity: Focus on authentic stories about work, family and caregiving. Currently, viewers don’t see any one platform as leading in this space — creating a prime chance for differentiation

What Americans Want More Of In Movie, TV Storytelling

What Americans Want More Of In Movie, TV Storytelling

U.S. consumers want to watch content that's more relatable to their own everyday experiences. A new study from New America and MarketCast reveals what audiences are looking for from movies and TV, and the overarching theme is authenticity. For instance: * 92% of those surveyed said that it

NBA Playoffs Reached 45% Of U.S. QSR Visitors

Data Dose Newsletter

NBA Playoffs Reached 45% Of U.S. QSR Visitors

Long-form videos thrive on YouTube, how LinkedIn is bringing B2B to CTV, and more in this week's The Measure newsletter.

NBA, NHL Playoff Ratings Lack Recent Help From New York, Los Angeles Teams

NBA, NHL Playoff Ratings Lack Recent Help From New York, Los Angeles Teams

Over on TVREV, I wrote about NBA and NHL postseason ratings this year, and the factors that might impact audiences tuning in (or not). Key to that was the fact that since 2021, both leagues have lacked long runs of success from the nine teams located in its biggest markets,

Streaming Still Has Some Measurement Challenges

Streaming Still Has Some Measurement Challenges

Less than half of iSpot survey respondents say they get linear/streaming overlap data, programming data and attribution data.

Linear TV Networks Lost 35% Of Reach From 2014 To 2024

Linear TV Networks Lost 35% Of Reach From 2014 To 2024

TV remains a dominant force of culture, entertainment and advertising. But that doesn't mean that linear networks have the same enormous reach they used to. TripleLift's recent report, 100 Years Of Television, details TV's major innovations over time, growth and then its recent transformation

Study: Women's Sports Fans Want Better TV Tune-In Info

Study: Women's Sports Fans Want Better TV Tune-In Info

Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't

Data: Men Are Becoming Bigger Fans Of Women's Sports

Data: Men Are Becoming Bigger Fans Of Women's Sports

Women's sports have exploded in recent years, and that growth is not simply due to entities like the WNBA and NWSL (plus women's college sports) appealing to more women. New data from Paramount Advertising's For the Win report reveals that part of women'

How Likely Was An All One-Seed Final Four This March?

How Likely Was An All One-Seed Final Four This March?

For just the second time since the advent of seeding for the NCAA Men's Basketball Tournament field in 1979, the Final Four is entirely made up of one-seeds. Auburn, Duke, Florida and Houston are all headed to San Antonio to compete for the title this year, defying tournament

What Else Are NCAA Tournament Audiences Watching?

What Else Are NCAA Tournament Audiences Watching?

Every March, the men's and women's NCAA Basketball Tournaments effectively capture eyeballs around the country. But not every advertiser can afford the hefty price tags attached with appearing alongside those live March Madness matchups. With this in mind, iSpot issued a brand-new advanced audiences report detailing

Women's College Basketball Viewing Grows Even Without Caitlin Clark

Women's College Basketball Viewing Grows Even Without Caitlin Clark

After the breakout success of last year's NCAA Women's Basketball Tournament, it was natural to wonder how the sport would capitalize on that success during the 2024-25 without Caitlin Clark (who went to the WNBA). The answer? Just fine, it would appear, according to new iSpot

TV Netting More Watch-Time On Social Video

CREATOR ECONOMY

TV Netting More Watch-Time On Social Video

While January saw major news events, Tubular Labs analysis shows TV’s increasing move toward social video is coming through uploads.

Data: These Viewer Segments Are Really into TV Dramas

Data: These Viewer Segments Are Really into TV Dramas

Watching TV is a staple of everyday life for a majority of people: 64% of respondents to a recent MX8 Labs survey said they watch movies or TV daily. But with today's fragmented entertainment landscape that now encompasses myriad streaming platforms, FASTs and traditional linear TV (not to

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

This year's Super Bowl may have been a bust from a competitive standpoint, but the biggest TV program of the year still delivered for advertisers and rightsholder Fox. Data from iSpot's Super Bowl LIX report revealed that the game reached an average minute audience of 124.

Super Bowl Insights Feed From The Measure

Data Dose Newsletter

Super Bowl Insights Feed From The Measure

We’ve created a special Super Bowl insights feed that members can enjoy.

For Some (But Not All) Top Creators, It's TikTok-or-Bust

Data Dose Newsletter

For Some (But Not All) Top Creators, It's TikTok-or-Bust

This week's newsletter is sponsored by: This Week On The Measure: * TikTok + The Need For Platform Diversification * Are Sportsbooks Betting On Parlay Ads? * TikTok's Resilience And Short-Form Video * Consumers Played A Holiday Waiting Game * States Where Swift Stacks Up Best Vs. Chiefs * How Peacock Leans On

Increasingly Living In A TikTok-First World

Data Dose Newsletter

Increasingly Living In A TikTok-First World

This week's newsletter is sponsored by: This Week On The Measure: * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The

NFL Playoffs Help NBC Take First Place on TV Network Ranking

NFL Playoffs Help NBC Take First Place on TV Network Ranking

NBC captured a 9.66% viewership share for Jan. 13-19, per Inscape.

CFB Bowl Games Give ESPN Watch-Time Win

CFB Bowl Games Give ESPN Watch-Time Win

Thanks in part to the Rose, Peach and Sugar Bowls, ESPN captured a a 10.44% viewership share last week, per Inscape.

NFL, CFB Dominate Most-Watched TV Programming of 2024

NFL, CFB Dominate Most-Watched TV Programming of 2024

NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.

NBC is 2024’s Winner for TV Network Watch-Time

NBC is 2024’s Winner for TV Network Watch-Time

NBC captured an 8.41% viewership share across the year, per Inscape.

How Seasonality, Sports Affect Streaming's Share of Viewing Time

How Seasonality, Sports Affect Streaming's Share of Viewing Time

Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for