TV ADVERTISING

A collection of 247 posts

TV ADVERTISING

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

The auto and general insurance industry is a pillar of linear TV advertising: Discounting TV network promotions, the category ranked third for ad reach in 2024, behind QSR and automakers, according to iSpot data. And even more notable is that Progressive was the No. 1 brand across all industries by

The Measure Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure:  * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

TV ADVERTISING

Chick-fil-A Takes Biggest Bite of QSR Streaming TV Ad SOV

iSpot data reveals that while Burger King is reigning supreme on linear, Chick-fil-A is taking a bigger bite out of streaming so far this year.

Super Bowl

Rocket Records Consumer Intent Win Among Super Bowl Spots

With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers. iSpot's annual Super Bowl TV transparency report showcases some of the

SPORTS

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

This year's Super Bowl may have been a bust from a competitive standpoint, but the biggest TV program of the year still delivered for advertisers and rightsholder Fox. Data from iSpot's Super Bowl LIX report revealed that the game reached an average minute audience of 124.

The Measure Newsletter

Social Super Bowl

This week's newsletter is sponsored by: This Week On The Measure:  * Social Video's 'Super' Success * Mission Impossible’s High-Volume Pre-Game * TSwift A Super Motivator For 25-to-34s * Jeep Sees Success With Ford * This Week’s Free Report: The Measure & MX8 Labs’ 2024 Streaming Platform

SPORTS

Stellantis Takes Divergent Approaches With Super Bowl Ads

Ram Trucks went for the outlandish, while Jeep's heartfelt spot evokes Americana.

SPORTS

Insights for Pharma Super Bowl Ads

Pfizer wins for likeability, while the Hims & Hers ad was more polarizing for audiences.

SPORTS

Doritos, Bud Light Lead Super Bowl Ads for Brand Recognition

Doritos and Bud Light tied both had 93% brand recognition, 19 points above the norm.

SPORTS

Alix Earle Creating Super Bowl 'Pop' for Carl’s Jr., Poppi

Creators have become a growing part of the Super Bowl over the years, from sponsored posts and creative consulting, all the way to the big game themselves, where they've been featured in various ads (perhaps most famously, MrBeast appeared in the NFL's spot a couple years

SPORTS

Super Bowl Rookies: OpenAI, Duracell Among 17 First-Time Advertisers

For as much as Super Bowl commercials are usually full of recurring brands advertising the big game, each year features a good collection of newcomers as well. * Thus far, iSpot has tracked 17 first-time Super Bowl advertisers for 2025, which is just one short of last year's mark

SPORTS

The 'Delivery Bowl': Staying On The Couch For SB LIX

Food delivery services are upping the ante in Super Bowl LIX, with Uber Eats and DoorDash each vying to captivate millions of viewers with high profile campaigns.

SPORTS

Super Bowl LIX Is The 'Buy-Now' Bowl

While the Super Bowl was once a haven for longer-term purchase decisions (automakers, insurance) and brand awareness, the name of the game has recently pivoted toward near-term purchases, as an iSpot analysis highlights.

SPORTS

Humor Is Only Option for Recent Super Bowl Advertisers

Brand recognition (the percent of survey respondents that accurately identified a brand unaided after watching an ad) is higher for Super Bowl ads that employ humor than those that don’t.

The Measure Newsletter

Super Bowl Insights Feed From The Measure

We’ve created a special Super Bowl insights feed that members can enjoy.

SPORTS

Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX

It should come as no surprise considering the vast amount of brand equity, loyalty and sheer passion  the NFL and the Super Bowl in particular have generated around fans – and brands! – since the first big game in 1967.

SPORTS

Data: Travel Brands Book Ticket For Big Game

Travel advertising has historically been hot-and-cold during the Super Bowl, but the industry already has two spots locked in this year between Booking.com and MSC Cruises (there could be more still yet to be announced, too).

SPORTS

Are QSR Brands Staging Super Bowl Comeback?

Back in 2010, iSpot data showed that 11% of Super Bowl ad minutes were dedicated to restaurant – primarily QSR – brands.

SPORTS

Survey: NFL Politicization Has Declined Since 2019

The NFL's perceived "politicization" has decreased over the last five years – at least according to an annual iSpot consumer survey around the Super Bowl.

SPORTS

Super Bowl Ads Aren’t As Likable As They Once Were

Data from consumer research company MarketCast suggests that Super Bowl ads aren’t nearly as likable as they used to be: Peak Big Game ad “likeability” over the last 12 years was highest before 2015.

SPORTS

Characters Win Over Visuals During Super Bowl

The competition during the Super Bowl isn’t just on-field — with such a massive audience, it’s a battle of the brands to stand out during the commercial breaks.

SPORTS

Shorter Super Bowl Ads Grow As Minute-Long Spots Dip

While Super Bowl brand ad minutes are on the upswing, the average length of a Big Game ad has been decreasing over the last few years, according to iSpot data.

SPORTS

EV Decrease Comes To Super Bowl Sunday

Automakers seem to be hitting the breaks on electric vehicle TV advertising — and that includes during the Super Bowl — per iSpot data.

SPORTS

Total Advertisers Balloon During Super Bowl

Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.

SPORTS

Will Beer Bubble Up in Super Bowl LIX?

It’s looking like alcohol brands will make a comeback this year: Anheuser-Busch InBev alone already has five spots set for Super Bowl LIX, and Coors Light will also make an appearance.