TV ADVERTISING - THE MEASURE (Page 2)

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TV ADVERTISING

A collection of 297 posts

Hilton's Conrad Hotel Brand Soars With Streaming Ads

Hilton is a household brand name, and one of the biggest in the travel space. But some of its subsidiaries – while successful – may not have the same consumer recognition. Or at least, they didn't until Hilton started blitzing both streaming and linear TV with advertising. * Data from iSpot

Michelob Bubbles Up As NBA Playoffs' Top Advertiser (So Far)

Michelob Bubbles Up As NBA Playoffs' Top Advertiser (So Far)

As fans wait for the NBA Finals to start on June 5, it's worth a look at which advertisers were the playoffs' most-seen over the course of the first three (largely exciting) rounds. Data from iSpot shows the top brands by household TV ad impressions during the

Mountain Dew Streaming Ad SOV Up 2x Vs. 2024

Mountain Dew Streaming Ad SOV Up 2x Vs. 2024

As part of its Q1 Beverage Brands TV Transparency Report, iSpot reveals which beverage brands are leaning into streaming.

Alcohol Brands Grow TV Spend By 33% Year-Over-Year

Alcohol Brands Grow TV Spend By 33% Year-Over-Year

iSpot’s new Beverage Brands TV Transparency Report reveals shifts in spend, reach and creative across both alcohol and non-alcohol categories.

Marketers Planning More Value-Based Messaging In 2025

The Measure Newsletter

Marketers Planning More Value-Based Messaging In 2025

This Week On The Measure: * 60% of Marketers Are Increasing Value-Based Messaging * Nutrafol Leads Supplement Streaming Ads * Exploding Kittens Blows Up On YouTube * Wayfair Wins on CTV With +19% Ad Breakthrough * Women’s Sports Fans Want Better TV Tune-In Info * This Week’s Free Report: U.S. Tariff Effect–Exclusive

Chewy Scores With Linear TV Ad Breakthrough 34% Above Norm

Chewy Scores With Linear TV Ad Breakthrough 34% Above Norm

DirectTV and Ford also had notable ad breakthrough on linear TV in April, according to a MarketCast analysis.

Burger King Pushes Value In TV's Most-Seen Ad

Burger King Pushes Value In TV's Most-Seen Ad

As economic pressures ramp up for consumers, some brands are responding with tariff-related price increases – while others are addressing the stress with price- and value-focused messaging. Among quick-serve brands, Burger King has seemingly led the way with ads leaning into deals and lower prices. * According to iSpot data, Burger King&

Wayfair Wins on CTV With +19% Ad Breakthrough

Wayfair Wins on CTV With +19% Ad Breakthrough

In April, the "Way Day" ad engaged viewers by emphasizing big deals and free shipping, per MarketCast.

Subaru Ad With Dog Family Fetches 54% Positive Purchase Intent

Subaru Ad With Dog Family Fetches 54% Positive Purchase Intent

In April, a Subaru Crosstrek ad stood out for both its likeability and positive impact on purchase intent, per iSpot.

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

iSpot competitive data shows top vitamin and supplement brands measure up on linear TV vs. streaming.

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Dick's Sporting Goods is buying fellow retail brand Foot Locker for $2.4 billion, as was announced this week. The move would marry one of the lone remaining "sporting goods stores" in the U.S. and one of its only national sneaker retailers. Would the buy

83% Of Console Gamers Feel Streaming Ads Are More Relevant To Them

83% Of Console Gamers Feel Streaming Ads Are More Relevant To Them

Advertising to gamers is still in its relative infancy, but as the space grows, there's. much to learn about the gaming audience, and how they uniquely interact with advertising. LG Ad Solutions' Connected Gamer report dives into many of the "need-to-know" data points on gamers

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

When asked to pick the most critical factor when buying and negotiating media, 53% of iSpot survey respondents said outcomes.

Allstate No. 1 Brand on Streaming With 1.15% SOV

iSpot's latest latest report reveals which advertisers had the highest share of voice on streaming in Q1 2025.

How Ford’s Ad Scored 27% Above Memorability Norms

How Ford’s Ad Scored 27% Above Memorability Norms

Ford addresses economic challenges head-on and positions the brand as the hero rather than focusing on a specific vehicle or product offer.

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

The current economic uncertainties in the U.S. are already prompting changes in how some industries advertise on national linear TV. According to iSpot’s Q1 2025 TV Ad Transparency report, automakers — a category that absolutely is impacted by tariffs — saw decreased reach year-over-year. On the flip side, quick-serve restaurants

Streaming Advertising Needs Ad, Not Program, Measurement

The Measure Newsletter

Streaming Advertising Needs Ad, Not Program, Measurement

This Week On The Measure: * Ad-Centric Research Shows Streaming Growth * Demographic Differences On Tariffs * What Else Are MrBeast Viewers Watching? * Pharma’s Growth (Or Lack Thereof) On Digital * Help Us, New York Knicks, You’re Our Only Hope * This Week’s Free Report: The Shoppable TV Report: 2025 and Beyond,

Streaming’s Rise Continues As Advertisers Diversify Strategies

Streaming’s Rise Continues As Advertisers Diversify Strategies

Audiences continue to shift toward cross-platform viewing, as revealed by iSpot’s new TV Ad Transparency Report. But even as TV ad impressions declined, linear spend has risen, which iSpot Chief Commercial Officer Mark Myers says “shows that brands aren't pulling back, they're getting smarter—prioritizing

Streaming Still Has Some Measurement Challenges

Streaming Still Has Some Measurement Challenges

Less than half of iSpot survey respondents say they get linear/streaming overlap data, programming data and attribution data.

Starbucks Dominates Streaming Ads For Coffee Brands

Starbucks Dominates Streaming Ads For Coffee Brands

Given the ability to target specific (and local) consumers via streaming, it's a popular place for quick-serve advertising. And even as Chick-fil-A seems to dominate the overall QSR category in terms of streaming footprint, Starbucks jumps above the competition when it comes to the coffee side of QSR

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

The Measure Newsletter

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

This Week On The Measure: * When Tariffs Hit, Brand Loyalty Goes Out The Window * The QSR TV Ads Actually Driving Foot Traffic * Consumers Feel Tariff Coverage Is Politicized, But Fair? * SNL Sustains Reach Well Past Election Season * Paid Social Ranks High For Retail ROI * SVODs Are Increasingly Home For Live

The QSR TV Ads Actually Driving Foot Traffic

The QSR TV Ads Actually Driving Foot Traffic

A successful TV ad doesn’t just attract attention, it drives outcomes — and for the QSR industry, that includes actual foot traffic. iSpot recently analyzed the creatives from the most-seen QSR brands in Q1 2025 and discovered that the ads that sparked thirst, humor and value, and often leaned into

Majority Of Consumers Wish They Could Browse Products Through TVs

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors