TV ADVERTISING - THE MEASURE (Page 2)

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TV ADVERTISING

A collection of 288 posts

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

iSpot competitive data shows top vitamin and supplement brands measure up on linear TV vs. streaming.

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Dick's Sporting Goods is buying fellow retail brand Foot Locker for $2.4 billion, as was announced this week. The move would marry one of the lone remaining "sporting goods stores" in the U.S. and one of its only national sneaker retailers. Would the buy

83% Of Console Gamers Feel Streaming Ads Are More Relevant To Them

83% Of Console Gamers Feel Streaming Ads Are More Relevant To Them

Advertising to gamers is still in its relative infancy, but as the space grows, there's. much to learn about the gaming audience, and how they uniquely interact with advertising. LG Ad Solutions' Connected Gamer report dives into many of the "need-to-know" data points on gamers

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

When asked to pick the most critical factor when buying and negotiating media, 53% of iSpot survey respondents said outcomes.

Allstate No. 1 Brand on Streaming With 1.15% SOV

iSpot's latest latest report reveals which advertisers had the highest share of voice on streaming in Q1 2025.

How Ford’s Ad Scored 27% Above Memorability Norms

How Ford’s Ad Scored 27% Above Memorability Norms

Ford addresses economic challenges head-on and positions the brand as the hero rather than focusing on a specific vehicle or product offer.

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

The current economic uncertainties in the U.S. are already prompting changes in how some industries advertise on national linear TV. According to iSpot’s Q1 2025 TV Ad Transparency report, automakers — a category that absolutely is impacted by tariffs — saw decreased reach year-over-year. On the flip side, quick-serve restaurants

Streaming Advertising Needs Ad, Not Program, Measurement

The Measure Newsletter

Streaming Advertising Needs Ad, Not Program, Measurement

This Week On The Measure: * Ad-Centric Research Shows Streaming Growth * Demographic Differences On Tariffs * What Else Are MrBeast Viewers Watching? * Pharma’s Growth (Or Lack Thereof) On Digital * Help Us, New York Knicks, You’re Our Only Hope * This Week’s Free Report: The Shoppable TV Report: 2025 and Beyond,

Streaming’s Rise Continues As Advertisers Diversify Strategies

Streaming’s Rise Continues As Advertisers Diversify Strategies

Audiences continue to shift toward cross-platform viewing, as revealed by iSpot’s new TV Ad Transparency Report. But even as TV ad impressions declined, linear spend has risen, which iSpot Chief Commercial Officer Mark Myers says “shows that brands aren't pulling back, they're getting smarter—prioritizing

Streaming Still Has Some Measurement Challenges

Streaming Still Has Some Measurement Challenges

Less than half of iSpot survey respondents say they get linear/streaming overlap data, programming data and attribution data.

Starbucks Dominates Streaming Ads For Coffee Brands

Starbucks Dominates Streaming Ads For Coffee Brands

Given the ability to target specific (and local) consumers via streaming, it's a popular place for quick-serve advertising. And even as Chick-fil-A seems to dominate the overall QSR category in terms of streaming footprint, Starbucks jumps above the competition when it comes to the coffee side of QSR

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

The Measure Newsletter

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

This Week On The Measure: * When Tariffs Hit, Brand Loyalty Goes Out The Window * The QSR TV Ads Actually Driving Foot Traffic * Consumers Feel Tariff Coverage Is Politicized, But Fair? * SNL Sustains Reach Well Past Election Season * Paid Social Ranks High For Retail ROI * SVODs Are Increasingly Home For Live

The QSR TV Ads Actually Driving Foot Traffic

The QSR TV Ads Actually Driving Foot Traffic

A successful TV ad doesn’t just attract attention, it drives outcomes — and for the QSR industry, that includes actual foot traffic. iSpot recently analyzed the creatives from the most-seen QSR brands in Q1 2025 and discovered that the ads that sparked thirst, humor and value, and often leaned into

Majority Of Consumers Wish They Could Browse Products Through TVs

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors

Marketers Ad(ding) To TV, Streaming Budgets

The Measure Newsletter

Marketers Ad(ding) To TV, Streaming Budgets

This Week On The Measure: * TV, Streaming Budgets Still Expected To Increase * Spring News Jolts TV Social Viewers * Who’s Swayed Most By Celebs/Influencers? * Carney Tops Canadian Candidate Engagement * More Women Only Prioritize Specific Events For Sports * This Week’s Free Report: 2025 TV And Video Strategy Report, From

How QSR Brands Can Score on TV Beyond Sports

How QSR Brands Can Score on TV Beyond Sports

iSpot's new report reveals top genres and dayparts by foot traffic lift for the QSR industry.

Shoppable Ad Survey: 70% Of Consumers Would Use Wish List Directly On TV

Shoppable Ad Survey: 70% Of Consumers Would Use Wish List Directly On TV

Shoppable ads are continuing to grow as a way for brands to reduce the distance between messaging exposure and purchases, and with those changes, consumer appetite for these ads continue to shift as well. LG Ad Solutions' recent study – The Shoppable Ad Report: 2025 And Beyond – takes stock of

Data: Ad Buyers Will Prioritize DSPs, Publisher-Direct This Year

Data: Ad Buyers Will Prioritize DSPs, Publisher-Direct This Year

62% of marketers plan to buy video ads through demand-side platforms, according to an iSpot survey.

Amidst Economic Uncertainty, Over Half of Marketers Expect TV/Streaming Budgets to Rise in 2025

Amidst Economic Uncertainty, Over Half of Marketers Expect TV/Streaming Budgets to Rise in 2025

iSpot surveyed hundreds of marketing leaders see how brands and advertisers are planning for the 2025-26 TV Upfronts.

EXCLUSIVE: Consumers Are Tariffied

The Measure Newsletter

EXCLUSIVE: Consumers Are Tariffied

This Week On The Measure: * Survey: Are Consumers Worried About Tariffs? * How Nets Take Home NBA Title (On TikTok) * Restaurant Data: Serving The Right Incentives For Sign-Ups * Global Article Engagement Time Declines In Q1 2025 * Wingstop Flies To Top Of Most-Seen NBA Brands List * This Week’s Free Report: 2025

Special Report: 100 Years Of Television

Special Report: 100 Years Of Television

This landmark new report from TripleLift traces television's transformation through distinct eras, from its experimental beginnings through the broadcast model's establishment in the 1950s, the cable boom of the 1990s, to today's streaming-dominated landscape. Industry experts including former GroupM chief investment officer Rino Scanzoni,

Wingstop Flies To Top Of Most-Seen NBA Brands List

Wingstop Flies To Top Of Most-Seen NBA Brands List

With the 2024-25 NBA regular season wrapping up on Sunday, we used data from iSpot to take a look at the top brands during national TV games (so first-airing games that appeared on ABC, ESPN, NBATV and TNT). Most notably, Wingstop flew up the rankings to become the most-seen brand

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Geico and Capital One led for ad breakthrough, scoring +29% and +27% above the norm, respectively, per MarketCast.