TV ADVERTISING

A collection of 402 posts

SPORTS

How AT&T Ads Are Winning March Madness (So Far)

NCAA corporate champion AT&T has long been a fixture during the NCAA Tournament. But this year, the wireless brand has been absolutely dominant, during both the men's and women's events. Data from iSpot shows just how big AT&T has been through the

TV ADVERTISING

'Summer House' Scandal: Data Behind The Hit Reality Series

It’s the news that has rocked the ‘Summer House’ cast and fans alike, as cast members Amanda Batula and West Wilson confirmed their shocking romance on Tuesday. It has ripple effects through the show given Amanda is recently separated from her husband, Kyle Cooke, a fellow original cast member

TV ADVERTISING

Axe’s ‘A History of Overdoing It’ Redefines Male Engagement

Axe has once again proven its ability to influence the cultural conversation with the :15 "A History of Overdoing It," a top-decile performer that resonated deeply with American male viewers.  By leaning into a "caveman" humor archetype, the creative successfully broke through industry clutter to deliver

TV ADVERTISING

Controversy Cuts Short ‘The Bachelorette’ — and its $30M Ad Opportunity

iSpot data reveals just how much promotional and commercial weight the franchise carried for ABC

Data Dose Newsletter

Walmart, VIZIO Unify Viewing + Shopping Data

Walmart and VIZIO make a big shoppable ad play, Keke Palmer's Fabletics ad is a hit with the brand's audience, and more in this week's Data Dose newsletter.

TV ADVERTISING

Building Brand Saliency: Key Insights from Fabletics’ ‘Pilates Prodigy’

Fabletics’ "Pilates Prodigy" :60 spot, featuring the charismatic Keke Palmer, has proven to be a high-impact creative asset, particularly among Hispanic and Black/African American audiences. By leveraging Palmer’s comedic timing and relatable presence, the campaign achieved top-tier marks in creative performance, positioning the Keke Palmer collection

TV ADVERTISING

How Nutrafol’s ‘Bucket Hat’ Successfully Navigated the Comeback Narrative

Nutrafol’s "Under Every Hat There’s a Comeback" campaign demonstrates the power of character-driven humor in the pharmaceutical OTC category.  The "Bucket Hat" :30 spot emerged as the definitive leader of the campaign among male viewers, successfully outperforming category norms and establishing a genuine connection

TV ADVERTISING

Rolex, Burger King Lead for Ad Time at Oscars

Rolex led all advertisers during the 2026 broadcast with three minutes of airtime.

Data Dose Newsletter

Food & Beverage Eat Up WBC Ad Attention

Food & beverage ads are hitting during the WBC, AI is still a matter of trust, and more in this week's Data Dose newsletter.

TV ADVERTISING

Why Is Cadbury STILL Airing Their Creme Egg Spots 40+ Years On?

The iconic Cadbury Creme Egg hit U.S. TV screens some 40+ years ago in 1983. The spot – featuring a fluffy bunny cluck like a chicken as it touted the future Easter candy tradition — appeared at a time when the Cold War raged, Michael Jackson moonwalked into pop superstardom, Scarface

TV ADVERTISING

Food & Beverage Hitting Attention Home Runs During World Baseball Classic

The World Baseball Classic has already provided plenty of thrilling moments this spring, adding some extra intrigue – and national stakes – to the usual lull of spring training. As Team USA competes with the sports' other powers, it's also providing another big opportunity for advertisers. * Data from iSpot

TV ADVERTISING

Prebiotic Pepsi: Communicating ‘Same Taste’ To Health-Conscious Consumers

Pepsi is making waves in the beverage industry with the nationwide launch of Pepsi Prebiotic Cola, a bold entry into the "better-for-you" (BFY) space.  By positioning the product as a "healthy soda" that maintains the iconic Pepsi flavor, the brand is successfully tapping into the rising

TV ADVERTISING

TV Advertising in a Time of War

iSpot data reveals that cable news networks saw less ad time but more reach as the war with Iran kicked off.

Movies

How Marketing Helped Scream Franchise Slay At The Box Office

By now, the Scream movie franchise is as generational as it is durable – reaching everyone from Gen X to Gen Z during its 30-year run across production companies like Miramax and, more recently, Paramount. While Scream basically coined the slasher-film-sendup genre, most of the sequels have also relied on strong

TV ADVERTISING

How Delta Elevates From Transportation to Lifestyle Leader

Delta Air Lines is officially entering its "lifestyle era," shifting the narrative from simple point-of-point transport to a premium, personalized experience. In a landscape where air travel is increasingly defined by complex fee systems and shifting seat policies, Delta is cutting through the noise with a bold brand

TV ADVERTISING

SAGE SAYS: Some Super Bowl Ads Led To A Ball Of Confusion

This year's Super Bowl ads were less funny than the norm, and in some cases, more confusing. But why? We turned to iSpot's agentic AI platform, SAGE, to get a deeper dive on what spurred confusion from audiences and how certain advertisers could've improved

Super Bowl

Musicians' Super Presence In Super Bowl Ads

The Backstreet Boys and Sabrina Carpenter were some of the biggest musicians to appear during Super Bowl LX ads, but they're just part of the larger story around the Big Game is music's time to shine – ad-wise. Data from Extreme Reach shows that musicians appear 60%

TV ADVERTISING

How Walmart Scored Olympics Win With Emotional Branding

Walmart’s 2026 Winter Olympics campaign, "Here’s to Starting," marks a significant strategic pivot from the brand’s humor-driven "Who Knew?" campaign. By shifting focus from "rational retail proof points" to an "emotional truth," the retailer aimed to position itself as

Super Bowl

Dancing With The Stars: Super Bowl LX Had More Celebs Than Ever

Super Bowl LX's advertising landscape was defined by an unprecedented concentration of celebrity star power, with brands opting for large ensemble casts and cameo-heavy creative to capture instant audience attention according to XR Extreme Reach. Of the 66 ads tracked, XR found that: * A record-breaking 103 total celebrity

TV ADVERTISING

How Hershey’s Won Hearts at the 2026 Winter Olympics

Hershey’s has launched its first major brand campaign in eight years, timed perfectly for the Milano Cortina 2026 Olympic and Paralympic Winter Games. The "Happiness is the Real Gold" platform, developed by The Martin Agency, moves away from traditional podium-focused narratives to celebrate the everyday moments of

TV ADVERTISING

Acura Olympics-Themed Ad Scores for Luxury Auto Likeability

The spot hypes bringing performance “from the streets to the world’s stage,” with Team USA partnership.

TV ADVERTISING

Persistence Pays Off: How Visa’s ‘On the Journey’ Redefines Olympic Success

Visa is shifting the narrative for the Milano Cortina 2026 Olympic and Paralympic Games, moving away from the traditional "podium moment" to highlight the grit, routines, and support systems behind elite performance. By centering longtime partners Mikaela Shiffrin and Oksana Masters, the “On the Journey” campaign taps into

TV ADVERTISING

Data Accuracy Gaps Exposed in New CTV Advertising Report

Truthset says only a fraction of CTV investment ultimately reaches the intended audience

TV ADVERTISING

How Starbucks Blends Big Game Hype With Olympic Spirit

Starbucks is continuing its "Back to Starbucks" turnaround strategy by bypassing an in-game Super Bowl slot in favor of a cinematic presence surrounding the game and the Milano Cortina Winter Olympic Games. The "Coffee Run" campaign, developed by Anomaly LA, features a delivery driver traversing Austrian

Super Bowl

Super Bowl LX: Which AI Ads Won For Likeability?

AI-focused ads faced an uphill battle with many consumers during Super Bowl LX. Between the sheer number of AI ads (23%, as Adweek noted while citing data from iSpot) and the ongoing fears from audiences, these ads faced some unique challenges. Several met the moment, however, by emphasizing the human