TV ADVERTISING - THE MEASURE

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TV ADVERTISING

A collection of 355 posts

Greased Sleigh-Ridin': Capital One's Short-Form Holiday Creative Drives Max Intent

Greased Sleigh-Ridin': Capital One's Short-Form Holiday Creative Drives Max Intent

Capital One's holiday campaign, "Greased Sleigh-Ridin'," successfully blended pop culture nostalgia with festive humor, proving that even a highly entertaining, condensed creative can be a powerful driver of business outcomes. According to data from iSpot, the :15 cut, featuring John Travolta as a cash-back-obsessed Santa,

How PepsiCo Navigates the "Purity" Play in "The Renaissance of Snacking"

How PepsiCo Navigates the "Purity" Play in "The Renaissance of Snacking"

PepsiCo is currently restructuring its North American portfolio to accelerate innovation and deliver a clearer strategic direction, a move driven by a $4 billion stake from Elliott Investment Management. As part of this evolution toward simpler, more transparent products, the company recently launched the Simply NKD line for Doritos and

Holiday TV Ads' Strong Head Start

Holiday TV Ads' Strong Head Start

This year, holiday TV ads got off to their strongest start since at least 2022, as brands extended the shopping season into early October. Data from iSpot – first shared with The Wall Street Journal – shows that holiday-related national linear TV ad spend was up over 13% year-over-year dating back to

The UPS Store’s 'A Gift for Mom' Ad Outruns Its Own Delivery Time

The UPS Store’s 'A Gift for Mom' Ad Outruns Its Own Delivery Time

The UPS Store’s recent holiday ad, “Holidays: A Gift for Mom” (:60), successfully broke through the holiday advertising noise with an emotionally rich story for the season. According to iSpot, here are the key insights from viewer response on the creative effectiveness of the spot: * Emotional Connection Was Key:

Pfizer's Super Bowl Spot Remains Knockout By Ad Likeability

Pfizer's Super Bowl Spot Remains Knockout By Ad Likeability

Pfizer's 2025 Super Bowl ad, "Knock Out," was a big winner after the Big Game in February. And it winds up the same held true at the end of the year, too. A new report from iSpot showcases top creatives of 2025 by a variety of

How The Grinch Stole Purchase Intent For Walmart

How The Grinch Stole Purchase Intent For Walmart

Walmart successfully mastered the most demanding season of the year by solving the modern marketer's challenge: blending high-impact creative with clear commercial drivers. This strategy delivered immediate, measurable results, proving that utility and entertainment can coexist. Walmart holiday campaign’s shortest, most tactical creative “All Week” exemplifies this

Unmasking Reality: Mint Mobile's "MINTernet is Real" Ad Performance

Unmasking Reality: Mint Mobile's "MINTernet is Real" Ad Performance

In a bold move that capitalized on the latest cultural frenzy—the conversation around AI-generated personas—Mint Mobile launched its "MINTernet is Real" campaign to spotlight the affordability of its 5G service. With an irreverent tone and the familiar face of owner Ryan Reynolds, the anchor spot positioned

B2B Brands Bet On Soccer For TV Ad Conversions

B2B Brands Bet On Soccer For TV Ad Conversions

Despite limited ad breaks during soccer matches, the sport was still a strong source of online lift conversions for B2B brands during Q3 2025. Data from iSpot's Q3 Unified TV & Video Ad Snapshot reveals the programs that delivered for B2B, with soccer and other live sports largely

Top 5 Ways Applebee's Scored Big with its NFL Kick-Off Campaign

Top 5 Ways Applebee's Scored Big with its NFL Kick-Off Campaign

Applebee's successfully kicked off its second NFL season as the league's official Grill + Bar sponsor with a star-driven campaign that resonated with fans and drove strong intent. Here are five key strategies that contributed to their success: 1. Leveraging Star Power for Persuasion: The campaign featured

GEICO Leads the Pack For World Series Game 7 Ad Breakthrough

GEICO Leads the Pack For World Series Game 7 Ad Breakthrough

The 2025 World Series wrapped up with an unforgettable Game 7 between the Los Angeles Dodgers and Toronto Blue Jays — and brands were just as competitive as the players on the field. MarketCast’s analysis of advertising during the decisive game reveals which spots truly resonated with audiences by breaking

Capital One Leads Brands Banking On Baseball Ads

Capital One Leads Brands Banking On Baseball Ads

On Saturday, the Los Angeles Dodgers won a thrilling game seven to take home their second consecutive World Series title over the Toronto Blue Jays. And while L.A. took home the win on the field, the extensive series had some big winners off the field as well in the

Big Box Shoppers Are Big On Watching Broadcast TV

Big Box Shoppers Are Big On Watching Broadcast TV

The price tag attached to broadcast programming – especially live sports – may be high. But for many industries, it's also warranted because of the reach it provides intended audiences. Case-in-point? Big box retailer shoppers were most likely to watch Big 4 networks and sports in September 2025, according to

Ahead Of Bills vs. Chiefs, Allen’s Ad Blitz Outscores Mahomes

Ahead Of Bills vs. Chiefs, Allen’s Ad Blitz Outscores Mahomes

It’s one of the NFL’s biggest modern-day NFL matchups, the Buffalo Bills vs. the Kansas City Chiefs. And every year, it draws in massive TV audiences. Last year’s November 17 match up on CBS was the top game by household TV ad reach, according to iSpot. After

What Drove TV Ad Purchase Intent In Q3?

What Drove TV Ad Purchase Intent In Q3?

Understanding audience reach is one part of the larger equation for TV advertisers. Crucially, brands need to understand whether ads are actually spurring an intent to purchase products or services – and what's fueling that desire within a given ad. Data from iSpot's new Q3 2025 Unified

How Abercrombie & Fitch Scored With NFL Fans

How Abercrombie & Fitch Scored With NFL Fans

In today's fragmented media landscape, capturing attention and driving brand recall is more crucial than ever. Abercrombie & Fitch's "Style Concierge" campaign offers a compelling example of how strategic creative, even with some audience polarization, can effectively reposition a brand and cement its presence

Q3 Unified TV & Video Advertising Snapshot

Q3 Unified TV & Video Advertising Snapshot

Q3 was an eventful stretch on TV. Between the ongoing conversation around late-night shows, new governmental pressure on pharma, and streaming's ongoing growth, brands had a lot to weed through to determine advertising success. iSpot's new report, the Q3 2025 Unified TV & Video Ad Snapshot,

Cheetos, Liberty Mutual Score Funniest Ads Of Q3

Cheetos, Liberty Mutual Score Funniest Ads Of Q3

As the Super Bowl regularly hammers home, bringing home laughs is a great way for ads to land with consumers. In Q3 2025, many brands leaned into that fact with spots that scored for "funny" with consumers, while also grabbing onto familiarity, and/or other relatable themes like

Streaming TV's Most-Seen Advertisers Of Q3 2025

Streaming TV's Most-Seen Advertisers Of Q3 2025

TV's largest national linear advertisers are not always the same as the ones dominating streaming. It's a testament to the different ways advertisers are leveraging streaming's targeting capabilities, in comparison to the broad reach of linear programming (especially when it comes to sports and

Univision Ad Reach Rises On Entertainment Programming

Univision Ad Reach Rises On Entertainment Programming

Live events – especially football and news – showed significant growth by TV ad reach in Q3. But increases weren't limited to just those programs. New data from iSpot showcases how Spanish-language ad impressions also continues to rise, despite overall TV ad impressions declining. * Spanish-language programming is now 4.7%

Football, Syndicated Shows Grow TV Ad Reach In Q3 2025

Football, Syndicated Shows Grow TV Ad Reach In Q3 2025

The NFL and college football are long-time fixtures as some of TV’s top programs for ad impression delivery, yet both still managed to grow in Q3 2025. iSpot's forthcoming Q3 unified TV ad report highlights that the NFL managed to increase TV ad reach by 12% year-over-year

Celsius All-In On NFL Advertising This Fall

Celsius All-In On NFL Advertising This Fall

Energy drink brand Celsius has not been a regular advertiser on TV in recent years. But this fall appears to be changing that, as the company has invested significant resources in a campaign with Jacksonville Jaguars' rookie Travis Hunter. Data from iSpot shows that since the NFL season started,