TV ADVERTISING

A collection of 340 posts

SPORTS

Ahead Of Bills vs. Chiefs, Allen’s Ad Blitz Outscores Mahomes

It’s one of the NFL’s biggest modern-day NFL matchups, the Buffalo Bills vs. the Kansas City Chiefs. And every year, it draws in massive TV audiences. Last year’s November 17 match up on CBS was the top game by household TV ad reach, according to iSpot. After

TV ADVERTISING

What Drove TV Ad Purchase Intent In Q3?

Understanding audience reach is one part of the larger equation for TV advertisers. Crucially, brands need to understand whether ads are actually spurring an intent to purchase products or services – and what's fueling that desire within a given ad. Data from iSpot's new Q3 2025 Unified

TV ADVERTISING

How Abercrombie & Fitch Scored With NFL Fans

In today's fragmented media landscape, capturing attention and driving brand recall is more crucial than ever. Abercrombie & Fitch's "Style Concierge" campaign offers a compelling example of how strategic creative, even with some audience polarization, can effectively reposition a brand and cement its presence

Data Dose Newsletter

QSR, Insurance Shine Among Streaming TV's Top Brands

TV's funniest ads are using famous faces and quick humor, top MLB sponsors are a hit with fans, and more in this week's Data Dose newsletter.

REPORTS

Q3 Unified TV & Video Advertising Snapshot

Q3 was an eventful stretch on TV. Between the ongoing conversation around late-night shows, new governmental pressure on pharma, and streaming's ongoing growth, brands had a lot to weed through to determine advertising success. iSpot's new report, the Q3 2025 Unified TV & Video Ad Snapshot,

TV ADVERTISING

Cheetos, Liberty Mutual Score Funniest Ads Of Q3

As the Super Bowl regularly hammers home, bringing home laughs is a great way for ads to land with consumers. In Q3 2025, many brands leaned into that fact with spots that scored for "funny" with consumers, while also grabbing onto familiarity, and/or other relatable themes like

TV ADVERTISING

Streaming TV's Most-Seen Advertisers Of Q3 2025

TV's largest national linear advertisers are not always the same as the ones dominating streaming. It's a testament to the different ways advertisers are leveraging streaming's targeting capabilities, in comparison to the broad reach of linear programming (especially when it comes to sports and

TV ADVERTISING

Univision Ad Reach Rises On Entertainment Programming

Live events – especially football and news – showed significant growth by TV ad reach in Q3. But increases weren't limited to just those programs. New data from iSpot showcases how Spanish-language ad impressions also continues to rise, despite overall TV ad impressions declining. * Spanish-language programming is now 4.7%

TV ADVERTISING

Football, Syndicated Shows Grow TV Ad Reach In Q3 2025

The NFL and college football are long-time fixtures as some of TV’s top programs for ad impression delivery, yet both still managed to grow in Q3 2025. iSpot's forthcoming Q3 unified TV ad report highlights that the NFL managed to increase TV ad reach by 12% year-over-year

TV ADVERTISING

Celsius All-In On NFL Advertising This Fall

Energy drink brand Celsius has not been a regular advertiser on TV in recent years. But this fall appears to be changing that, as the company has invested significant resources in a campaign with Jacksonville Jaguars' rookie Travis Hunter. Data from iSpot shows that since the NFL season started,

Data Dose Newsletter

Q3 TV Ad Data: Spend And Minutes Increase, Reach Declines Slightly

Q3's topline TV advertising narratives, publishers missing first-party data investments, and more in this week's Data Dose newsletter.

REPORTS

This Holiday Season's Top Shopping & TV Viewing Trends

It's never too early for advertisers to get ahead of the holiday season, especially as consumers appear to start shopping earlier and earlier. Data from LG Ad Solutions' recent report, Season's Streamings, goes in-depth on holiday shopping trends in the U.S., and how they

SPORTS

Average Minute Audience Measurement's Crucial Flaw

Traditionally, TV advertising is bought on average minute audience figures, but data from iSpot's recent Unified NFL TV & Video Ad Playbook reveals how doing so can create significant reach shortfalls for late-game advertisers – especially during lopsided contests. * Looking at one primetime NFL game from the last two

REPORTS

How Contextual Data Brings Scale, Transparency To Addressable Ads

Connected TV growth presents new advertising opportunities, but also a significant number of questions. And as marketers prepare to dive even further into CTV ads in the coming years, it's crucial to gain a better understanding around channel and program efficacy, and the true value of these placements.

TV ADVERTISING

Disney Uses 'Kimmel' Return to Promo Its Other Shows

Disney-owned promos accounted for a third of the ad minutes for the Sept. 23 episode.

TV ADVERTISING

Liberty Mutual Charges to No. 1 for CTV Ad Breakthrough

MarketCast's monthly rankings reveal which ads are resonating most with audiences.

SPORTS

How NFL Sponsors Win With Likeable Ads

Getting significant reach during NFL games is a given for advertisers. But with all of that reach, it's also critical to understand if audiences actually like the spots they're seeing en masse. Data from iSpot's recent NFL TV Advertising Playbook showcases some of last

Politics

Data Behind Jimmy Kimmel's TV Impact, YouTube Approach

Late-night TV has become a lightning rod this year, as networks put the value of these shows in the crosshairs compared to pressures from corporate mergers and the President of the United States. But all of that noise drowns out the actual value and approach of programs like Jimmy Kimmel

SPORTS

How The NFL Helps Networks Deliver Business Outcomes

The NFL's TV ad reach is unmatched, as is its value to network partners from a revenue perspective. But it's not all about spend, either. Part of the intrinsic value of live NFL games on TV comes from the business outcomes they can help networks provide

SPORTS

Verizon Leads As NFL's Most-Seen Week 1 Advertiser

The 2025-26 NFL season is officially off and running after a first weekend full of exciting games. But beyond the action on the field are the large collection of ads old and new running during game breaks – where Verizon was the most-seen brand during week one, as iSpot data points

TV ADVERTISING

These Sports Sponsors Are Scoring With Fans

Budweiser/Bud Light’s partnership with the NFL ranks No. 1, according to MarketCast’s latest Sport Sponsors Breakthrough Study.

REPORTS

The Unified NFL TV & Video Ad Playbook

The NFL is a massive part of the TV landscape. During calendar-year 2024, league games accounted for 3.28% of all household TV ad impressions. And during the 2024-25 regular season and playoffs, the NFL delivered 23.22% of all TV ad reach across ABC, CBS, Fox and NBC, and

BUSINESS OF DATA

How Streaming Is Changing Advertising In Sports

'If you happen to have an audience target that you want to go after and you’re doing something around contextual, you’re probably better off doing it programmatically,” says Viant's Jon Schulz

TV ADVERTISING

Which Snack Brands Are Feeding On Streaming TV This Summer?

Summer is a big time for snack foods, but how are brands getting in front of audiences during the warm-weather months? Data from iSpot takes a look at the top snack food advertisers by share of streaming TV ad impressions share of voice, and how that compares to their respective

TV ADVERTISING

Blue Buffalo Leads for Linear TV Ad Breakthrough in July

Each month, market research firm MarketCast analyzes TV ads to reveal which ones are resonating most with audiences.