Toyota - THE MEASURE

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Toyota

A collection of 4 posts

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

Ram Trucks had an 11.77% streaming TV ad SOV in 2024, far above its 4.68% share on linear TV.

H1 2024 Streaming vs. Linear Insights

H1 2024 Streaming vs. Linear Insights

As achieving wide reach on linear TV becomes increasingly challenging, many brands have added streaming advertising to the mix as a way to reach viewers watching limited to no linear programming. iSpot’s H1 2024 TV Transparency Report highlights share of voice variations when it comes to linear vs. streaming

Which Brands Raced To Advertise During The Daytona 500?

Which Brands Raced To Advertise During The Daytona 500?

Brands were quick to starting line of this year's NASCAR Cup Series season. Despite a one-day rain delay, the 2024 schedule officially got started with the Daytona 500 this week. Data from iSpot shows that 59 different advertisers appeared during the live race, with Samsung Mobile and Wendy&

Toyota Was TV's Most-Seen Automotive Brand In October

Automakers spent 12.2% less on national TV ads year-over-year in October, according to iSpot data shared by MediaPost this week. TV ad impressions were also down 5.5% as car brands seemed to move even more buys to NFL programming. Toyota was the most-seen brand, with 10.44% of