TikTok

A collection of 29 posts

CREATOR ECONOMY

How Mexico's Presidential Candidates Performed On Social Video

In June, Claudia Sheinbaum was the first woman to win the presidency in Mexican history, defeating (fellow woman) Xóchitl Gálvez at the polls. But interestingly, social video viewership didn't net the same result, as data from Tubular Labs shows. * TikTok accounted for 75% of overall viewership about the

The Measure Newsletter

'SNL' Cashes In On Ken-ergy

This week on The Measure: * ‘SNL’ Heats Up, Even With Limited Election Content * Sports Prop Up Fox’s TV Ad Reach * Golf Viewership Won’t Be Deterred at Valhalla * TikTok a Powerhouse for Brands’ Earned Media Value * Streaming Service Content Getting Older (and Younger) * Which Teams Did the NFL Emphasize

CREATOR ECONOMY

TikTok a Powerhouse for EU, U.S. Brands’ Earned Media Value

A new report from CreatorIQ reveals that TikTok — looming U.S. ban or not — has distinguished itself as a major source of momentum for creator marketing. And not just for American brands, but for European ones as well. * Europe’s top apparel brands averaged $33.5 million EMV from TikTok,

CREATOR ECONOMY

The New York Times Is Winning With Sports On TikTok

Since acquiring The Athletic in 2022, The New York Times has utilized the publication to acquire larger sports audiences – both for its readership and social video viewership. Recent data from Tubular Labs shows just how much the NYT has been able to leverage that sports audience on TikTok, in particular.

CREATOR ECONOMY

Women's Basketball Content Holding Its Own On Social Video

Women's basketball has been having a "moment" for a couple years now, and that's only poised to continue as some of the college game's biggest stars head off to the WNBA. Data from Tubular Labs recently dove into how women's

CREATOR ECONOMY

Data: The European Creator Economy Is Heating Up

In seven of the eight industries CreatorIQ analyzed, top European brands averaged higher YoY Earned Media Value growth than top U.S. brands.

CREATOR ECONOMY

Creator Marketing Spotlight: Jersey Mike’s Subs

A recent analysis from CreatorIQ reveals that Jersey Mike’s Subs is experiencing a surge in Earned Media Value (EMV) and community engagement — thanks largely to TikTok. Nick Jonas even took to TikTok to show off his personalized sandwich. (We covered what a looming ban of the platform could mean

CREATOR ECONOMY Featured

Clock’s Ticking on TikTok — What a Ban Could Mean for the Creator Economy

22% of organizations surveyed by CreatorIQ said TikTok drives the most ROI out of all social platforms.

CREATOR ECONOMY

By the Numbers: Creator Marketing Growth in EU

Creators have grown to play an important role in our daily lives, with the ability to not only curate communities, but drive sales for brand partners. This “influence” is why Goldman Sachs projected the creator economy will reach half a trillion dollars by 2027. But how is that growth playing

CREATOR ECONOMY

Quick Insights for ReesaTeesa, the Latest Viral TikTok Star

Insights from CreatorIQ around ReesaTeesa and her viral TikTok success.

CREATOR ECONOMY

'Super' Social Audiences: Travis Kelce's Following Grew 309% In Last Year

The so-called "Swift Lift" doesn't just apply to NFL ratings or the Kansas City Chiefs' earned media value, but also tight end Travis Kelce's social media following – as data from CreatorIQ reveals. Kelce's Instagram and TikTok audience has grown by 309%

CREATOR ECONOMY

The Best Creator TikToks Grab Attention From the Start

A report from CreatorIQ and TikTok reveals what top-performing creator ads have in common

CREATOR ECONOMY

Barbie’s Influence Went Beyond The Big Screen In 2023

The year of Barbie went beyond just record-breaking movie ticket sales. Tubular Labs, the leader in global social video intelligence, shared new insights into the marketer and consumer trends that drove Barbie-mania this year. * Barbie content amassed 1.2B TikTok views in only three days during the movie’s premiere

CREATOR ECONOMY

With Video, Podcasts Merge Into Talk Show Territory

Podcasts have grown in popularity over the years, both in availability and audiences. And now, podcasters have started in earnest to expand the historically audio-only format into video. New research from Tubular Labs indicates podcasts are quickly becoming the new “talk shows.” * Tubular data shows The Joe Rogan Experience – the

CREATOR ECONOMY

Data: Creators Make The Best TikTok Ads

With more than 1 billion monthly active community members, TikTok has become a driving force of digital culture and an integral platform for advertisers. But with no shortage of engaging content, how can advertisers stand out on the platform? A recent report from TikTok and creator marketing platform CreatorIQ found

CREATOR ECONOMY

DIY Content Goes Long For Holiday Season

While short-form content has exploded over the past few years, longer content still has its benefits. According to a new report from Tubular Labs and Chartbeat, 0-30 second videos made up the largest share of holiday DIY & decorating videos in 2022, but it's 61-120 second videos that

TV

Bashing TikTok: Sponsored By TikTok

Audiences that tuned into Wednesday night’s Republican Primary Debate on Fox News heard many familiar talk tracks, including back-and-forth around the societal and security issues with TikTok. Entertainingly, that conversation was followed directly – at 10:29 p.m. – by an ad for the social video app, “Meet Jessie Whittington.

MUSIC

TikTok Music Trends: August 2023 — Songs of Summer

Songtradr dives into essential TikTok music hacks and trends, and highlights TikTok's inaugural 'Songs of the Summer' list.

MUSIC

Jain's 'Makeba' Gets Second Wind

"Makeba" by Jain was released over eight years ago with minimal success initially. But thanks to use on TikTok, the song resurfaced in late 2022/early 2023, and hit global music charts this summer – as Tubular Labs' new half-year report digs into more. * The newfound success of

CREATOR ECONOMY

ChatGPT's Social Video Story

ChatGPT has been a major topic of discussion on every medium this year, including TikTok. Data from Tubular Labs' new half-year report reveals which video categories are getting the most views around ChatGPT – a list led by entrepreneurship & financial freedom (30%) and school videos (24%). * Among all TikTok

CREATOR ECONOMY

So, Longer Is Better? (On TikTok)

Where short-form video has become a dominating format to drive engagement, Tubular data shows longer cuts of content can go the distance.

MUSIC

TikTok Music Trends: July 2023 — Taylor’s Version

How music elevates UGC on social, and how brands can activate it.

SPORTS

Women's Sports Content Keeps Winning

In advance of the 2023 FIFA Women's World Cup, it's worth noting just how much women's sports content has grown over the past year. Tubular Labs recently published a blog post around women's sports social video increases, with some impressive findings: * In

Members only

REPORTS

Special Report: How DIGIORNO® Pizza Unlocked TikTok Campaign Measurement

To boost brand awareness and loyalty, DIGIORNO® Pizza and its creator agency, Reach Agency, worked with TikTokers like Kyle Exum (@kyleexum), Erin Robinson (@erinrobinson), and Adam Shi (@adamsheey) to develop a dynamic campaign hyping the brand’s frozen pizzas. The playful, creator-led initiative, which saw participants prep DIGIORNO pizzas while

MUSIC

Shakira, TikTok and How Brands Can Find Similar Success

Using recent Shakira popularity on TikTok, Songtradr digs into how brands can find similar success, sometimes without even utilizing the original song. Shakira and Bizzarap’s “Bzrp Music Sessions, Vol. 53” (or “Out of Your League”) was one of the most-used songs on TikTok earlier in 2023 – according to data