TikTok

A collection of 82 posts

REPORTS

All TV Is Local Now: Local Television In The Age of Streaming

Local TV is "back" – but not as we once we knew it. Geotargeting and streaming have turned the traditional ideas behind local on their head. Still, true local broadcast still has advantages: Namely, the trust, credibility and connections forged with the communities they serve. So yes, local TV

REPORTS

Unexpected Partnerships: Video Unlocks New Opportunities

On social video platforms, unexpected partnerships are creating opportunities to reach highly engaged audiences across genres, and uncover chances to reach new viewers. But how do brands, creators and publishers find and execute these surprising campaigns? Tubular's new report, Unexpected Partnerships: Unlocking New Opportunities, showcases recent examples of

CREATOR ECONOMY

The Unexpected Success Of Beauty And Formula 1 Racing

U.K.-based beauty female audiences in the 18-to-34 age group have a high affinity for fashion content on YouTube. But Tubular Labs data reveals that's not their only interest, either. Particularly, around auto racing categories. As detailed in Tubular's new report, Unexpected Partnerships: Unlocking New

SPORTS

Tu Musica Hoy Punches Above Weight During Week 1 NFL Action

Week one's NFL games were thrilling from start to finish, with social video capturing a ton of the action. And while a lot of the biggest creators to cover the league were either the NFL itself or official media partners, others also notably punched their way into the

CREATOR ECONOMY

Five Below, Creators Owning Back-To-School TikTok Views

Increasingly, TikTok is becoming a significant focus for back-to-school conversations; especially on the brand front. Data from Tubular Labs shows that back-to-school videos have generated 754 million views on TikTok since July 1. * Discount retail brand Five Below leads all creators there, with nearly 10% of all back-to-school TikTok video

REPORTS

What Audience Data Reveals About The Next Wave of The Creator Economy

YouTube, and social video in general, is winning a battle for TV viewers' attention, as recent industry coverage shows. But where's the playbook for what happens next, as video trends and audience behaviors continue to change? Hidden Trends, Big Moves – from Chartbeat/Tubular Labs' Jill Nicholson

CREATOR ECONOMY

Beauty Sponsors See 1.6x More Engagement With Food & Drink TikTok Videos

Even though U.S. beauty brands are sponsoring beauty videos at a higher rate on TikTok (53.6% in 2025, according to recent data from Tubular Labs), those videos are not getting the same level of engagement as other content categories. * Tubular's recent VidCon presentation – which you can

Politics

C-SPAN's Large TikTok Audience Shows Appetite For Political Access

As U.S. consumers flock to streaming (both on-demand and vMVPDs), many are also inadvertently losing access to C-SPAN in the process. Neither YouTube TV nor Hulu (other streamers are holdouts as well) carry C-SPAN, and that's leading to fewer viewers having access to its programming, which you

CREATOR ECONOMY

1-2 Minute Brand Videos on TikTok Score the Most Views

As TikTok begins prioritizing longer content, Tubular Labs digs into what this means for brands and creators.

CREATOR ECONOMY

Block Blast Video Cruises To A Billion TikTok Views In A Month

A short-format video gaining viral steam on TikTok is not necessarily news. The platform was built on the idea, after all. Despite that fact, though, sometimes a video gains so much steam that it demands more attention. So is the case with pomeranian-focused account PomKori, which has scored 1 billion

CREATOR ECONOMY

Why e.l.f. Beauty’s Rhode Acquisition Is a TikTok Game Changer

On Wednesday, e.l.f. Beauty announced plans to acquire Hailey Bieber’s fast-growing beauty brand, Rhode. This acquisition brings together two social powerhouse beauty brands but interestingly, the brands’ audiences don’t overlap on social as much one may assume, presenting an enticing opportunity for both brands. Data from

SPORTS

TikTok Returns Show Ravens Win With NFL Schedule Release Video

The NFL's schedule release has turned into a social content bonanza every May, as every team tries to land the best jokes, pop culture nods and hidden references en route to announcing the year's 17 opponents. Typically, the Los Angeles Chargers land the funniest video every

CREATOR ECONOMY

How The Savannah Bananas Successfully Compete With MLB

The Savannah Bananas aren't a Major League Baseball club, but you wouldn't know it from the level of views and engagement they're able to generate across social video platforms. Data from Tubular Labs digs into what traditional sports can learn from the intrepid team

CREATOR ECONOMY

What Else Are MrBeast Viewers Watching?

MrBeast has an enormous following on social video, and is regularly one of the most-watched creators on YouTube every month. That makes his channels a hot commodity for brands looking to partner with creators, but could also price out some brands with more reserved social marketing budgets. There are alternatives,

SPORTS

NHL Playoffs Could Use Season's Top TikTok Squads

The NHL's Stanley Cup Playoffs are well under way, but one of the main storylines is that TV ratings are down considerably with a field with many small market and/or Canadian clubs. Over on our sister site, TVREV, I recently wrote about how this could be a

CREATOR ECONOMY

Coachella's First Weekend Gets TikTok Pop

Coachella season always leads to a lot of discussion on social media, and in particular, social video as attendees post about the litany of great acts throughout the event's two weekends. This year was no different, as Coachella has driven 7.1 billion global video views on TikTok

SPORTS

Brooklyn Nets Win NBA (TikTok) Title

It's hard to be much further than the Brooklyn Nets were from the top of the NBA standings this year (their 26 wins were 32 behind the Oklahoma City Thunder's league-leading 68). But that didn't deter the team on TikTok, as data from Tubular

CREATOR ECONOMY

TikTok Turns Up NCAA Tournament Hype Cycle

The NCAA Tournament is never short on buzz each year. And despite a chalky result on both the men's and women's in 2025, March Madness hype on TikTok is already on pace to outdo last year's results – according to new data from Tubular Labs.

Data Dose Newsletter

Don't Miss This Year's TV Disrupt Event

This week's newsletter is sponsored by: This Week On The Measure:  * Request Your Invite For TV Disrupt 2025 * Top Email Newsletters For Ad Performance * Social Video Takes Over Search * Streaming Knows Drama (TOO Well?) * This Week’s Free Report: iSpot’s Pharma TV Transparency Report Don’t Miss

CREATOR ECONOMY

Goodbye, Google? Search Is Going Social

A new Tubular Labs report reveals how learning content on social media is growing.

CREATOR ECONOMY

Dance Videos Trend Downward As Shorts Take Over Genre

While still garnering billions of views per year, dance videos have declined in recent years – at least on YouTube. Data from Tubular Labs shared exclusively with Digiday reveals that dance video views on YouTube declined by 31.4% from 2022 to 2024, from 20.4 billion to 14.0 billion.

CREATOR ECONOMY

Sabrina Carpenter Contributes To SNL50 Success

Saturday Night Live's 50th anniversary special pulled out all the stops to own the weekend and beyond on social video. As discussed here in the immediate aftermath, the anniversary show was cruising toward a billion views on TikTok just days later, and now a little over a week

Data Dose Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure:  * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

CREATOR ECONOMY

SNL50's Social Video Success Sets Sights On A Billion Views

Saturday Night Live's big 50th anniversary weekend extravaganza has already been a welcome shot in the arm for the long-running NBC comedy show. Data from Tubular Labs reveals that in the last seven days (Feb. 12-18), SNL-related videos have generated nearly 400 million views on TikTok alone. * Other

SPORTS

ULTA Takes TikTok Title For Super Bowl

TikTok's social footprint was alive and well during the Super Bowl this year, as data from Tubular Labs' reveals. On Feb. 9, U.S. TikTok videos about the Super Bowl generated 600 million views, with nearly 42% of those coming from individual creators * U.S. brand pages