Data Dose Newsletter

A collection of 75 posts

Data Dose Newsletter

Broadcast Networks' Winning Plays For NFL Ad Outcomes

How broadcast networks are scoring brand lift with NFL programming, publishers' biggest revenue dependencies, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Cost Is Key For New Brands Trying To Break Through

The key factors for consumers trying challenger brands, NFL fans' offseason tune-in habits, and more in this week's Data Dose newsletter.

Data Dose Newsletter

The NFL Teams Putting Up Points On Instagram

The NFL teams that caught Instagram success, snack foods' streaming ad summer, and more in this week's Data Dose newsletter.

Data Dose Newsletter

ESPN, 'Verts' And The Social Video Sugar High

ESPN's Shorts focus, challenger brands' big opportunity, and more in this week's The Measure newsletter.

Data Dose Newsletter

Taylor Swift, New Heights And Bets On A Billion Views

Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.

Data Dose Newsletter

How YouTube May Factor Into Rumored SiriusXM End For Stern

Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.

Data Dose Newsletter

Data Says That Overwhelmingly, Authenticity Matters

Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.

Data Dose Newsletter

Streaming Ads Take Off On TV During First Half Of 2025

Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.

Data Dose Newsletter

Gen Z Fueling Movie Theater Revival

Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.

Data Dose Newsletter

Tariff Fears Attack Travel, Back-To-School Spend

Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.

Data Dose Newsletter

NBA Playoffs Reached 45% Of U.S. QSR Visitors

Long-form videos thrive on YouTube, how LinkedIn is bringing B2B to CTV, and more in this week's The Measure newsletter.

Data Dose Newsletter

16% Of YouTube Views Are On TV

YouTube TV's watch-time win, Chewy is tops, and more in this week's The Measure newsletter.

Data Dose Newsletter

Theatrical Releases Bring Thunder With Finals Ads

This Week On The Measure:  * Universal Roars With NBA Finals Ads * Restaurant Ads Break Through On CTV In May * Why Data Should Be Labeled, Certified Like Gasoline * Hopper Rides ‘Brain Rot’ To 3x Audience Increase * Online Shoppers Turn to Brand Websites For Deals * This Week’s Free Report: Hidden Trends,

Data Dose Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure:  * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features

Data Dose Newsletter

Brands Are Missing TikTok's Golden Window For Views

This Week On The Measure:  * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List

Data Dose Newsletter

How Booze Is Pouring It On TV

This Week On The Measure:  * Stella Artois Pours On Streaming Ads * Tariff Concerns Spurring Purchase Delays * LOL Network Using Movies To Compete With TV * Chewy Breaks Through On Linear * 42% Say Personal Relationships Trigger Anger * Marketers Look For Awareness, Acquisition Balance * This Week’s Free Report: Beverage Brands TV Transparency

Data Dose Newsletter

Marketers Planning More Value-Based Messaging In 2025

This Week On The Measure:  * 60% of Marketers Are Increasing Value-Based Messaging * Nutrafol Leads Supplement Streaming Ads * Exploding Kittens Blows Up On YouTube * Wayfair Wins on CTV With +19% Ad Breakthrough * Women’s Sports Fans Want Better TV Tune-In Info * This Week’s Free Report: U.S. Tariff Effect–Exclusive

Data Dose Newsletter

Outcomes Are Most Critical Factor For Marketers Buying Media

This Week On The Measure:  * Marketers Prioritizing Outcomes-Based Buying * 72% of Brands Have Increased Prices Due To Tariffs * How The Savannah Bananas Compete With MLB * 18% Of People In The U.S. Feel Angry Most Days * Cowboys Lead NFL In Primetime/Holiday TV Games * This Week’s Free Report: Q1

Data Dose Newsletter

Sports Shorts Go Long On YouTube Views

This Week On The Measure:  * YouTube Shorts Own Sports Content * Allstate Was Streaming’s No. 1 Brand In Q1 * Marketers Less Focused On Personalized Product Recs? * How Ford’s New Ad Outpaced Memorability Norms * Men Are Becoming Bigger Fans Of Women’s Sports * This Week’s Free Report: Q1 TV

Data Dose Newsletter

Streaming Advertising Needs Ad, Not Program, Measurement

This Week On The Measure:  * Ad-Centric Research Shows Streaming Growth * Demographic Differences On Tariffs * What Else Are MrBeast Viewers Watching? * Pharma’s Growth (Or Lack Thereof) On Digital * Help Us, New York Knicks, You’re Our Only Hope * This Week’s Free Report: The Shoppable TV Report: 2025 and Beyond,

Data Dose Newsletter

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

This Week On The Measure:  * When Tariffs Hit, Brand Loyalty Goes Out The Window * The QSR TV Ads Actually Driving Foot Traffic * Consumers Feel Tariff Coverage Is Politicized, But Fair? * SNL Sustains Reach Well Past Election Season * Paid Social Ranks High For Retail ROI * SVODs Are Increasingly Home For Live

Data Dose Newsletter

Marketers Ad(ding) To TV, Streaming Budgets

This Week On The Measure:  * TV, Streaming Budgets Still Expected To Increase * Spring News Jolts TV Social Viewers * Who’s Swayed Most By Celebs/Influencers? * Carney Tops Canadian Candidate Engagement * More Women Only Prioritize Specific Events For Sports * This Week’s Free Report: 2025 TV And Video Strategy Report, From

Data Dose Newsletter

EXCLUSIVE: Consumers Are Tariffied

This Week On The Measure:  * Survey: Are Consumers Worried About Tariffs? * How Nets Take Home NBA Title (On TikTok) * Restaurant Data: Serving The Right Incentives For Sign-Ups * Global Article Engagement Time Declines In Q1 2025 * Wingstop Flies To Top Of Most-Seen NBA Brands List * This Week’s Free Report: 2025

Data Dose Newsletter

March Madness A Slam Dunk For TV Ad Reach

This Week On The Measure:  * TV Ad Reach Jumps For Men’s March Madness * Restaurants’ Mobile Apps Should Serve Up Speed and Simplicity * True Crime Pod Lures Female Audiences On Social * ‘Suits’ Success Boosts Multiple Streaming Services * CTV Ad Load Time Settles In * This Week’s Free Report: For The

Data Dose Newsletter

Netflix Is The No. 1 Streamer For Women

This week's newsletter is sponsored by: This Week On The Measure:  * Netflix First With Females On Streaming * Women Want More Marketing Personalization  * T-Mobile’s Streaming TV Ad Signal Wins Wireless Race * TurboTax Invests In Social Video With Big Impact * Which Insurance Mascots Win The Ad Wars? * This Week’