Data Dose Newsletter

A collection of 87 posts

Data Dose Newsletter

MrBeast Nets Huge Views While Bucking YouTube Trends

MrBeast remains a top creator despite limiting uploads, Rocket Mortgage dreams up purchase intent, and more in this week's Data Dose newsletter.

Data Dose Newsletter

What's Driving The Cart Abandonment Craze?

Cart abandonment is a growing trend, social video's biggest moments of the year, and more in 2025's final Data Dose newsletter.

Data Dose Newsletter

Holiday Shopping Season's Early Start

Amazon and others get a jump-start on holiday shopping this year, Warner Bros.' big YouTube audience, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Millennials' AI Shopping Spree

Millennials and Boomers square off on AI shopping, retailers lean into YouTube, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Holiday Shopping Going Hybrid

How shopping is partially online for most, the Grinch steals purchase intent, and more in this week's Data Dose newsletter.

Data Dose Newsletter

How To Demystify Media Measurement

Walton Isaacson's Albert Thompson talks fixing the muddied measurement conversation, consumers prefer personalized emails, and more in this week's Data Dose newsletter.

Data Dose Newsletter

QSR, Insurance Shine Among Streaming TV's Top Brands

TV's funniest ads are using famous faces and quick humor, top MLB sponsors are a hit with fans, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Basketball Sponsors' Brand Awareness Bounce

WNBA sponsors best NBA sponsors by affinity and awareness, Switzerland tourism taps celebrity help, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Quantifying The Global Reading Time Reduction

Global article engagement dips significantly in Q3, YouTube Shorts pushing a new kids video player, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Q3 TV Ad Data: Spend And Minutes Increase, Reach Declines Slightly

Q3's topline TV advertising narratives, publishers missing first-party data investments, and more in this week's Data Dose newsletter.

Data Dose Newsletter

PGA Tour Sponsors Hit Fan Loyalty Better Than NFL

The data behind PGA Tour sponsor affinity, the perils of average minute audience measurement, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Quantifying Jimmy Kimmel For Ads, YouTube

The data behind Jimmy Kimmel, NFL sponsors' most likeable ads, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Broadcast Networks' Winning Plays For NFL Ad Outcomes

How broadcast networks are scoring brand lift with NFL programming, publishers' biggest revenue dependencies, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Cost Is Key For New Brands Trying To Break Through

The key factors for consumers trying challenger brands, NFL fans' offseason tune-in habits, and more in this week's Data Dose newsletter.

Data Dose Newsletter

The NFL Teams Putting Up Points On Instagram

The NFL teams that caught Instagram success, snack foods' streaming ad summer, and more in this week's Data Dose newsletter.

Data Dose Newsletter

ESPN, 'Verts' And The Social Video Sugar High

ESPN's Shorts focus, challenger brands' big opportunity, and more in this week's The Measure newsletter.

Data Dose Newsletter

Taylor Swift, New Heights And Bets On A Billion Views

Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.

Data Dose Newsletter

How YouTube May Factor Into Rumored SiriusXM End For Stern

Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.

Data Dose Newsletter

Data Says That Overwhelmingly, Authenticity Matters

Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.

Data Dose Newsletter

Streaming Ads Take Off On TV During First Half Of 2025

Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.

Data Dose Newsletter

Gen Z Fueling Movie Theater Revival

Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.

Data Dose Newsletter

Tariff Fears Attack Travel, Back-To-School Spend

Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.

Data Dose Newsletter

NBA Playoffs Reached 45% Of U.S. QSR Visitors

Long-form videos thrive on YouTube, how LinkedIn is bringing B2B to CTV, and more in this week's The Measure newsletter.

Data Dose Newsletter

16% Of YouTube Views Are On TV

YouTube TV's watch-time win, Chewy is tops, and more in this week's The Measure newsletter.

Data Dose Newsletter

Theatrical Releases Bring Thunder With Finals Ads

This Week On The Measure:  * Universal Roars With NBA Finals Ads * Restaurant Ads Break Through On CTV In May * Why Data Should Be Labeled, Certified Like Gasoline * Hopper Rides ‘Brain Rot’ To 3x Audience Increase * Online Shoppers Turn to Brand Websites For Deals * This Week’s Free Report: Hidden Trends,