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Technology

A collection of 5 posts

SAGE SAYS: Some Super Bowl Ads Led To A Ball Of Confusion

SAGE SAYS: Some Super Bowl Ads Led To A Ball Of Confusion

This year's Super Bowl ads were less funny than the norm, and in some cases, more confusing. But why? We turned to iSpot's agentic AI platform, SAGE, to get a deeper dive on what spurred confusion from audiences and how certain advertisers could've improved

Tech Brands Focus on AI for Super Bowl

Tech Brands Focus on AI for Super Bowl

This year, Google, Meta, GoDaddy and Salesforce will all tout AI tools during the game — and The Wall Street Journal has reported that OpenAI plans to make its Super Bowl debut this year as well.

Automakers Park Super Bowl Ad Focus In Recent Years

Automakers Park Super Bowl Ad Focus In Recent Years

Once a behemoth during the Super Bowl, automakers have faded as a "big game" advertiser in recent years – as data from iSpot shows.

Tech Continues Super Bowl TV Ad Takeover

Tech Continues Super Bowl TV Ad Takeover

While automotive and beer brands once reigned supreme during the Super Bowl, recent years have signaled a major shift in how many industries approach the Big Game and its big audience reach opportunity (and price tag). Data from iSpot's recent Super Bowl LVIII Creative Analysis report takes a

Apple's New TV Ad Wants Bigger To Be Better

Apple's New TV Ad Wants Bigger To Be Better

With holiday shopping in full swing already, Apple wants consumers to know the new iPhone 14 (and iPhone 14 Plus) is both bigger and better than other devices. The brand's new spot, "Big and Bigger" uses Idris Elba's "Biggest" and its usual