SPORTS Will Nostalgia Score A Touchdown During Super Bowl LIX? Both Hellmann’s and Booking.com are getting viewers to reminisce, bringing back a beloved rom-com duo and puppets, respectively.
SPORTS Lapsed Super Bowl Advertisers Make Return Nike, Little Caesars, GoDaddy and Jeep are all set to make their Super Bowl comebacks for LIX.
SPORTS Tech Brands Focus on AI for Super Bowl This year, Google, Meta, GoDaddy and Salesforce will all tout AI tools during the game — and The Wall Street Journal has reported that OpenAI plans to make its Super Bowl debut this year as well.
SPORTS Will Hellmann's "When Harry Met Best Foods" Bring Sexy Back? “When Sally Met Best Foods” reunites Meg Ryan, Billy Crystal and that table at Katz’s Deli. But how has the ad performed so far?
SPORTS The 'Delivery Bowl': Staying On The Couch For SB LIX Food delivery services are upping the ante in Super Bowl LIX, with Uber Eats and DoorDash each vying to captivate millions of viewers with high profile campaigns.
SPORTS Pharma Bowl? Only four pharma ads have aired over the past 10 years. Here's a look at how they did.
SPORTS Super Bowl LIX Is The 'Buy-Now' Bowl While the Super Bowl was once a haven for longer-term purchase decisions (automakers, insurance) and brand awareness, the name of the game has recently pivoted toward near-term purchases, as an iSpot analysis highlights.
Super Bowl Kendrick Lamar, Taylor Swift Video Audience Overlaps By Just 8% With Kendrick Lamar headlining the halftime show and Taylor Swift cheering on the Kansas City Chiefs, the game brings together two fan bases with limited overlap – creating a real opportunity for the NFL, as Tubular Labs data highlights.
SPORTS What’s The Secret To Successful Super Bowl Ads On TV? Mobile Phones. The recently released Consumer Insights report from AI-powered performance marketing platform Wunderkind highlights how consumers prefer to engage with mobile devices.
SPORTS Humor Is Only Option for Recent Super Bowl Advertisers Brand recognition (the percent of survey respondents that accurately identified a brand unaided after watching an ad) is higher for Super Bowl ads that employ humor than those that don’t.
SPORTS Brands Are Leveraging Creator Work For Super Bowl Social Promos Doritos, Tubi are leading in social promos ahead of the Super Bowl, according to Tubular Labs data.
SPORTS Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX It should come as no surprise considering the vast amount of brand equity, loyalty and sheer passion the NFL and the Super Bowl in particular have generated around fans – and brands! – since the first big game in 1967.
SPORTS Data: Travel Brands Book Ticket For Big Game Travel advertising has historically been hot-and-cold during the Super Bowl, but the industry already has two spots locked in this year between Booking.com and MSC Cruises (there could be more still yet to be announced, too).
SPORTS Are QSR Brands Staging Super Bowl Comeback? Back in 2010, iSpot data showed that 11% of Super Bowl ad minutes were dedicated to restaurant – primarily QSR – brands.
SPORTS Survey: NFL Politicization Has Declined Since 2019 The NFL's perceived "politicization" has decreased over the last five years – at least according to an annual iSpot consumer survey around the Super Bowl.
SPORTS Super Bowl Ads Aren’t As Likable As They Once Were Data from consumer research company MarketCast suggests that Super Bowl ads aren’t nearly as likable as they used to be: Peak Big Game ad “likeability” over the last 12 years was highest before 2015.
SPORTS Characters Win Over Visuals During Super Bowl The competition during the Super Bowl isn’t just on-field — with such a massive audience, it’s a battle of the brands to stand out during the commercial breaks.
SPORTS Same Game. Different Audiences. Measuring Super Bowl Impact Across Generations Different demographics respond to Super Bowl promotions in varied ways, influenced by their preferences for communication channels and types of offers.
SPORTS Shorter Super Bowl Ads Grow As Minute-Long Spots Dip While Super Bowl brand ad minutes are on the upswing, the average length of a Big Game ad has been decreasing over the last few years, according to iSpot data.
SPORTS EV Decrease Comes To Super Bowl Sunday Automakers seem to be hitting the breaks on electric vehicle TV advertising — and that includes during the Super Bowl — per iSpot data.
SPORTS Total Advertisers Balloon During Super Bowl Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.
SPORTS Will Beer Bubble Up in Super Bowl LIX? It’s looking like alcohol brands will make a comeback this year: Anheuser-Busch InBev alone already has five spots set for Super Bowl LIX, and Coors Light will also make an appearance.
SPORTS Super Bowl Brand Ad Minutes Up 30% Since 2010 For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.
SPORTS TikTok's Biggest Super Bowl Video Is From AJ & Big Justice, And Doritos Before the Super Bowl plays out on TVs across the U.S., there's another major push occurring on smaller screens, as Big Game advertisers and media partners work with creators to push awareness/buzz.
SPORTS Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.
