Super Bowl

A collection of 106 posts

CREATOR ECONOMY

Amazon Alexa’s YouTube Surge Fueled by Nikki Glaser, Not Super Bowl

Amazon Alexa has seen an enormous increase in U.S. YouTube unique viewers, minutes watched, and more in Feb. 2026, as the channel takes a unique approach to their social video content strategy. According to Tubular Labs, the account generated an impressive 17,797% increase in unique viewers month over

TV ADVERTISING

SAGE SAYS: Some Super Bowl Ads Led To A Ball Of Confusion

This year's Super Bowl ads were less funny than the norm, and in some cases, more confusing. But why? We turned to iSpot's agentic AI platform, SAGE, to get a deeper dive on what spurred confusion from audiences and how certain advertisers could've improved

Super Bowl

Musicians' Super Presence In Super Bowl Ads

The Backstreet Boys and Sabrina Carpenter were some of the biggest musicians to appear during Super Bowl LX ads, but they're just part of the larger story around the Big Game is music's time to shine – ad-wise. Data from Extreme Reach shows that musicians appear 60%

Super Bowl

Dancing With The Stars: Super Bowl LX Had More Celebs Than Ever

Super Bowl LX's advertising landscape was defined by an unprecedented concentration of celebrity star power, with brands opting for large ensemble casts and cameo-heavy creative to capture instant audience attention according to XR Extreme Reach. Of the 66 ads tracked, XR found that: * A record-breaking 103 total celebrity

Super Bowl

Super Bowl LX: Which AI Ads Won For Likeability?

AI-focused ads faced an uphill battle with many consumers during Super Bowl LX. Between the sheer number of AI ads (23%, as Adweek noted while citing data from iSpot) and the ongoing fears from audiences, these ads faced some unique challenges. Several met the moment, however, by emphasizing the human

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Animals, Children Played Super Bowl LX To Draw

The team with the animal mascot (the Seahawks) won Super Bowl LX, but what about the ad battle? How did animals fare during commercial breaks? Data from iSpot expands upon the data behind popular Big Game costars like kids and animals to see who came out ahead: * For years, animals

BUSINESS OF DATA

CIMM Names Directors, Sets Agenda for 2026

'AI will speed up planning and optimization, but only if the inputs are credible,' said Ben OMD's Hovaness

Data Dose Newsletter

The Super Serious Bowl (Ad-Wise)

Laughs take a tumble in Super Bowl LX, Bad Bunny's big halftime, and more in this week's Data Dose newsletter.

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Universal Wins for Movie Trailer Likeability at Super Bowl LX

According to iSpot data, Super Bowl LX’s movie trailers reinforced a familiar takeaway: Recognizable characters and franchises

Super Bowl

SAGE, Why Were Super Bowl Ads Less Funny In 2026?

As already covered in this space, Super Bowl LX's ads were significantly less funny in 2026. iSpot Creative Assessment data showed that after three straight years of 70% of ads scoring for humor, "funny" scores declined all the way to 48% in 2026. But why the

SPORTS

Bad Bunny Bounces To Big Super Bowl On Instagram

Part of Bad Bunny's major appeal as a Super Bowl halftime performer was his Gen Z-focused audience. Before the game, data from Tubular Labs revealed that nearly 71% of Bad Bunny's YouTube audience was Gen Z, and those viewers were also likely to create content about

SPORTS

Super Bowl LX Ads Get Serious

After years of laughs leading the way during the Super Bowl, this year's game got a bit more serious – or at least a lot less funny. Data from iSpot's Creative Assessment survey showed that just 48% of Super Bowl ads scored for "funny" in

BUSINESS OF DATA

Celebrity-Filled Commercials Dominated Super Bowl, According to XR

102 actors, athletes, musicians, and content creators appeared in spots

TV ADVERTISING

Viewers Are Saying ‘WTF’ to AI-Related Super Bowl Ads

AI will play a part in multiple Super Bowl ads this Sunday, but data from iSpot suggests that many of the campaigns — whether created with AI or promoting AI products and capabilities — aren’t scoring touchdowns with viewers.  Of the AI-related Super Bowl LX teasers and pre-releases that have been

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Three of the Most-Liked Super Bowl Pre-Releases Right Now

Ads from Ring, Pepsi Zero Sugar and Dove are scoring notably high for likeability among viewers, per iSpot.

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As Automakers Pull Back, Toyota Bets on Emotion This Super Bowl

The spot ranks fourth overall for likeability among Super Bowl LX teasers and pre-releases, per iSpot.

Data Dose Newsletter

The Socialization Super Bowl

Understanding what audiences find important during the Super Bowl, creators' Big Game moment, and more in this week's Data Dose newsletter.

TV ADVERTISING

Super Bowl LX Brings Celebrity Reunions and a Fresh Wave of Nostalgia

Celebrity-packed Super Bowl ads aren’t new, but for Super Bowl LX, some brands are leaning into something even more familiar: Cast reunions that tap directly into pop-culture memory. That strategy builds on an already star-heavy trend. According to iSpot, 68% of last year's Super Bowl ads featured

TV ADVERTISING

Liquid I.V. Enters the Field As Super Bowl Embraces Wellness

Liquid I.V. says, “On the biggest stage in American sports, we’re showing up to remind the world that hydration isn’t optional. It’s essential.”

Super Bowl LX

For the Super Bowl, Viewers Rank Socializing Nearly As High As the Game Itself

56% of surveyed viewers said socializing with friends and family during the Big Game is key, per MX8 Labs.

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How Squarespace Mastered Cinematic Storytelling to Drive Super Bowl Intent

Squarespace has cemented its status as a Super Bowl mainstay by consistently pairing standout creativity with innovative storytelling. For over a decade, the brand has leveraged "cinematic" spots and A-list celebrity talent—including Zendaya, Adam Driver, and Martin Scorsese—to share deeply human stories. iSpot’s assessment of

TV ADVERTISING

Star Power vs. Soundtrack: What Boosts Consumers’ Enjoyment of Ads?

More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found.

BUSINESS OF DATA

Super Bowl Prediction: Commercials Will Feature Celebrities

iSpot data also show ads tend to feature “buy now” brands and humorous content

TV ADVERTISING

Top 5 Key Takeaways from Rocket Mortgage’s “Room to Dream” Campaign

Rocket Mortgage recently extended its "American Dream" narrative with the Christmas Day premiere of “Room to Dream.” Developed by their internal creative team, Dream Factory, with an assist from their new AI-integrated workflow, the :30 spot features Detroit Lions running back Jahmyr Gibbs. By opting for a high-profile

BUSINESS OF DATA

NBCU Heads to Medal Stand With Record-Setting Sellout of Olympic Ad Inventory

NBA All-Star game also sold out