Streaming - THE MEASURE (Page 2)

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Streaming

A collection of 167 posts

'Suits' Success Boosts Multiple Streaming Services

'Suits' Success Boosts Multiple Streaming Services

The following is a selection from Brandon Katz of Parrot Analytics. After years of airing on USA Network to middling ratings, legal drama Suits had its breakout in 2023... on streaming services, four years after its series finale aired. It was a unique phenomenon benefiting in part from increased interest

Squid Game Still One Of Top Global YouTube Shorts Topics

Squid Game Still One Of Top Global YouTube Shorts Topics

Squid Game season 2 was another global phenomenon – and one that continues to have staying power more than two months after its release; in part due to perpetual hype via YouTube Shorts. Tubular Labs shows that globally, YouTube Shorts about Squid Game have generated 23.8 billion views since the

Streaming's Top Pharma Advertisers Of 2024

Streaming's Top Pharma Advertisers Of 2024

Pharmaceutical advertising isn't just prominent on national linear TV – it also has a healthy presence on streaming services. iSpot's latest transparency report around pharma TV advertising shows which brands had the biggest footprint on streaming (and how those approaches compare to their linear TV advertising. * Skyrizi

Friday Night Baseball's Early-Season Slate Spotlights San Diego

Friday Night Baseball's Early-Season Slate Spotlights San Diego

Despite recent shake-ups that will greatly impact what televised baseball looks like in the long-term, the 2025 MLB season is set to look similar to what we saw last year. That includes Apple TV+'s Friday Night Baseball package, which airs two double-headers each week of the regular season;

SVODs Are Increasingly The Home Of Live Sports

SVODs Are Increasingly The Home Of Live Sports

Once secondary to national linear TV, streaming sports have become the No. 1 home for live sports – at least according to new research from Hub. In its latest study, "What's The Score?" Hub finds that 69% of U.S. sports fans use SVOD services to watch

Women's Soccer Scores With Big Name Sponsorships

The Measure Newsletter

Women's Soccer Scores With Big Name Sponsorships

This Week On The Measure: * Top Brands Score With NWSL Sponsorship * Shorts Leap For Dance Videos * 55% Of Millennials Shop Online 2-3 Times Per Week * Streamers Still Leaning On Older Audiences For Revenue * iSpot Disrupt in NYC March 19, RSVP below Top Brands Score With NWSL Sponsorship A recent MarketCast

Netflix's Growing Disparity Between Original Movie Supply, Demand

Netflix's Growing Disparity Between Original Movie Supply, Demand

The following is a selection from Brandon Katz of Parrot Analytics. In recent years, Netflix has hit the gas when it comes to turning out original movies, with a 935% increase in titles from 2017-24. That can create some buzz in both the short- and long-term, but Parrot Analytics data

Is Animation An Ace Up Netflix's Sleeve?

Is Animation An Ace Up Netflix's Sleeve?

The following is a selection from Brandon Katz of Parrot Analytics. Part of Netflix's future successes may be dictated by its sneaky-sucessful animation titles. Data from Parrot Analytics reveals how animation titles have grown by share of consumption across the streaming giant's various geographies. * In APAC

Michelob, Modelo Take Opposite Approaches To Streaming, Linear TV

Michelob, Modelo Take Opposite Approaches To Streaming, Linear TV

Beer giants take differing approaches to TV advertising depending on their target audience – and that's no more apparent than when comparing Michelob Ultra and Modelo. Below, iSpot competitive data shows how Michelob's share of beer TV ad impressions is significantly higher on streaming than it is

Data: Amazon Prime Video's Movie-Centric Makeover

Data: Amazon Prime Video's Movie-Centric Makeover

The following is a selection from Brandon Katz of Parrot Analytics. Every streaming service is invested in movies, to some extent, but of late, it's become a two-horse race there in the U.S. Parrot Analytics data looks at Q4 2024 numbers to reveal how much Amazon Prime

Live From –TikTok – It's Saturday Night

The Measure Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure: * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

Streaming Knows Drama: A Picture Of Genre Overload

Streaming Knows Drama: A Picture Of Genre Overload

The following is a selection from Brandon Katz of Parrot Analytics. For all of those still mad about The Bear being considered a "comedy," perhaps a look at the streaming landscape informs why that's their (and others') best awards path forward. Data from Parrot Analytics

Special Report: Viewer Trends Across the Streaming Landscape

Special Report: Viewer Trends Across the Streaming Landscape

The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

Connected TV (CTV) is no longer the future—it’s here and for the foreseeable future, here to stay. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV. Yet despite this shift, a majority

Which Snack Brands Took The Biggest Bite Out Of Streaming?

Which Snack Brands Took The Biggest Bite Out Of Streaming?

Like other industries, snack brands have been evolving their unique approaches to TV advertising. For some, that means an even greater emphasis on national linear. But for others, it can mean a greater shift toward targeting streaming audiences. Year-end snack food data from iSpot shows how the category's

Streamers Still Leaning On Older Audiences For Revenue

Streamers Still Leaning On Older Audiences For Revenue

The following is a selection from Brandon Katz of Parrot Analytics. Streaming content may be catering more to Gen Z audience sensibilities and interests, but... it winds up that these services are still relying more heavily on older audiences for the majority of their revenues. Parrot Analytics recently broke down

How Seasonality, Sports Affect Streaming's Share of Viewing Time

How Seasonality, Sports Affect Streaming's Share of Viewing Time

Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for

61% of Smart TVs Are Solely Streaming Content

61% of Smart TVs Are Solely Streaming Content

An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.

Does Apple TV+ Need More Genre Variation?

Does Apple TV+ Need More Genre Variation?

The following is a selection from Brandon Katz of Parrot Analytics. Apple TV+ has had plenty of popular titles during its limited life cycle, but the raw number of titles pales in comparison to a competitor like Netflix. Data from Parrot Analytics shows that Netflix's library is actually

LGBTQ+ Viewers Went for Drama in Q3

LGBTQ+ Viewers Went for Drama in Q3

Drama titles captured 32% of Revry's total watch hours in Q3.