Starbucks - THE MEASURE

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Starbucks

A collection of 4 posts

Starbucks Dominates Streaming Ads For Coffee Brands

Starbucks Dominates Streaming Ads For Coffee Brands

Given the ability to target specific (and local) consumers via streaming, it's a popular place for quick-serve advertising. And even as Chick-fil-A seems to dominate the overall QSR category in terms of streaming footprint, Starbucks jumps above the competition when it comes to the coffee side of QSR

The QSR TV Ads Actually Driving Foot Traffic

The QSR TV Ads Actually Driving Foot Traffic

A successful TV ad doesn’t just attract attention, it drives outcomes — and for the QSR industry, that includes actual foot traffic. iSpot recently analyzed the creatives from the most-seen QSR brands in Q1 2025 and discovered that the ads that sparked thirst, humor and value, and often leaned into

How Food & Beverage Brands Are Harnessing the Power of Creators

CREATOR ECONOMY

How Food & Beverage Brands Are Harnessing the Power of Creators

CreatorIQ’s new report identifies brands with the largest Share of Influence in H1 2023.

Creators Generated Nearly $300 Million in Earned Media Value for Starbucks Last Year

CREATOR ECONOMY

Creators Generated Nearly $300 Million in Earned Media Value for Starbucks Last Year

CreatorIQ reveals that Starbucks was first in creator-led marketing in 2022, but McDonald's won for impact.