Social Video

A collection of 151 posts

CREATOR ECONOMY

Survey: 69% Of Marketers Expect To Increase Social Video Spend in 2024

The following is a selection from Grant Parker of Mediaocean. There are countless options for marketing spend today. And while hype varies from year-to-year, social video is the one consistently growing investment interest from marketers, according to recent data from Mediaocean. * In 2023, an impressive 69% of survey respondents indicated

CREATOR ECONOMY

Platform Diversification Reveals Growth Opportunities For Social Video

By uncovering the nuances of each platform, creators can tailor content to each unique audience and improve targeting.

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Disney Junior Video Growth Ramps Up Kids Entertainment Competition

Ms. Rachel earned 1.9 billion U.S. minutes watched across YouTube and Facebook (making her the number 1 among all creators)

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Netflix Unwraps 40% Increase In Unique Social Video Viewers

Streaming giant, Netflix, saw 44.7 million U.S. viewers across Facebook and YouTube in December 2023.

SPORTS

Taylor Swift's Football Season Social Views Upswing

Taylor Swift certainly doesn't "need" Travis Kelce or the NFL to be any more famous. Yet, her relationship with the standout Kansas City Chiefs tight end does appear to be helping boost YouTube views related to the pop star. Data from Tubular Labs shows how Swift-related

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December News Viewership Dips on Social Video

With consumers more focused on the holiday season, many news publications saw decreased U.S. unique viewership across Facebook and YouTube, according to data from Tubular Labs. While not universal across every news outlet – for instance, ABC News (the No. 1 news & politics publication by unique viewers) actually grew

SPORTS

Detroit Lions Social Video Audiences Are Hungry Shoppers

It's been a breakout season for the long-suffering Detroit Lions, who won their first playoff game in 32 years this past Sunday. And along with eating up plenty of videos about their favorite football team, Lions social video audiences have also been busy shopping this season. But for

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With Video, Podcasts Merge Into Talk Show Territory

Podcasts have grown in popularity over the years, both in availability and audiences. And now, podcasters have started in earnest to expand the historically audio-only format into video. New research from Tubular Labs indicates podcasts are quickly becoming the new “talk shows.” * Tubular data shows The Joe Rogan Experience – the

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MSNBC Woos Minutes Watched On Social

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current

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Holiday Gift Guide For The Taylor Swift Fan In Everyone's Life

For consumers running behind on holiday shopping already (thanks, early Thanksgiving), the next month or so can feel like a scramble. But there's hope. Consumer Insights from Tubular Labs shed light on shopping preferences for specific video audiences. And in this case, the video audience of one Taylor

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Tubular: 63% Of YouTube Holiday Gift Guide Viewers Are Men

According to a new report by Tubular Labs and Chartbeat, marketers would be best served making holiday gift guides geared toward men. * Many brands market to women shoppers over the holidays, considering that women control over 80% of U.S. consumer purchase decisions. * However, Tubular data found that men actually

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DIY Content Goes Long For Holiday Season

While short-form content has exploded over the past few years, longer content still has its benefits. According to a new report from Tubular Labs and Chartbeat, 0-30 second videos made up the largest share of holiday DIY & decorating videos in 2022, but it's 61-120 second videos that

SPORTS

NBA Shakes Up Schedule In Effort To Grow Audience

At a time when TV viewers are getting older and younger audiences are harder to reach, creative approaches like the NBA's new in-season tournament become one of the last remaining cards for leagues to play — especially in light of how staggeringly high live sports rights fees are at

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Kids Diana Show Surpasses Creator Peers in Fall Social Watchtime

While school starting again usually means a dip for individual creator video viewers and minutes watched – and it did for the overwhelming majority of creators in September 2023 – there were some exceptions to that rule. * According to Tubular Labs Audience Ratings, Kids Diana Show stood apart from others, as one

SPORTS

NFL Rights Holders Grow Video Audience

Tubular Audience Ratings show how the NFL is giving traditional media companies a major boost. September marked the return of NFL action, and with it, larger U.S. audiences for the league’s TV rights holders. The Walt Disney Company (+4%), Paramount (+2%), Comcast (+4%) and Fox Corporation (+14%) all

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Reality TV Rises On YouTube, Too

Entertainment work stoppages helped give reality content a boost this summer – both on TV and on YouTube. Tubular Labs data shows U.S. reality content hitting a high in August, and nearing 14 billion YouTube views on the year already. * Interestingly, while reality show Vanderpump Rules seemed to be everywhere

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Tegna Finds New Audience Growth On Social Video

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. One point that stood out, in particular, was Tegna’s rapid growth in viewership in the last month of summer. Tubular found: * In Aug. 2023, Tubular Audience Ratings

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A+E’s Unscripted Hot American Summer

A+E’s slate of evergreen unscripted content has been paying major dividends this summer. Tubular Audience Ratings data shows A+E was the No. 4 U.S. media property by domestic minutes watched (across YouTube and Facebook) in July, jumping 29% month-over-month. * Most-viewed videos came from unscripted shows like

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YouTube Gets Even Longer On Shorter Videos

New data from Tubular Labs shows just how much YouTube’s most successful U.S. videos are leaning on shorter formats in recent quarters. For U.S. videos earning at least 1 million views, 0-1 minute videos have accounted for 74.3% of uploads so far in Q3 2023, and

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Night Time Scrollers Are Sweet Spot For News Publishers

As part of its H2 2023 Social Video Trends Report, Tubular Labs is taking a closer look into what’s keeping the attention of viewers on social media. Particularly for news creators, it can be challenging to push past the 24-hour news cycle, but digging into trends from the first

MUSIC

Jain's 'Makeba' Gets Second Wind

"Makeba" by Jain was released over eight years ago with minimal success initially. But thanks to use on TikTok, the song resurfaced in late 2022/early 2023, and hit global music charts this summer – as Tubular Labs' new half-year report digs into more. * The newfound success of

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ChatGPT's Social Video Story

ChatGPT has been a major topic of discussion on every medium this year, including TikTok. Data from Tubular Labs' new half-year report reveals which video categories are getting the most views around ChatGPT – a list led by entrepreneurship & financial freedom (30%) and school videos (24%). * Among all TikTok

SPORTS

Women's Sports Content Keeps Winning

In advance of the 2023 FIFA Women's World Cup, it's worth noting just how much women's sports content has grown over the past year. Tubular Labs recently published a blog post around women's sports social video increases, with some impressive findings: * In

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REPORTS

Special Report: Social Video Funnel Optimization: Your Educational Guide to Success

Ever feel like social video investments win you a spike in viewership but tying results to conversions or brand preference is overwhelming? The vast, evolving universe of social can be difficult for marketers to harness and drive measurable results. Likewise, the end goal isn’t always surface-level success, such as

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Special Report: The Influencer Identification Guide

Best practices for influencer identification that go beyond subscriber & view counts. Some might say building out the perfect influencer portfolio is an art, but at Tubular— it’s a science. There are millions of influencers out there and Tubular has coverage of more than 25M of them. With Tubular’