Social Measurement

A collection of 113 posts

The Measure Newsletter

Football Powers ESPN's Primetime Ad Attention

This week's newsletter is sponsored by: This Week On The Measure:  * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:

CREATOR ECONOMY

Trump Election Win Fuels Fox News Tune-In On Social

Republican Donald Trump winning the 2024 U.S. Presidential Election was not just a boost for the candidate, but also (conservative-leaning) Fox News as a video publisher. According to recent Tubular Labs Audience Ratings, Fox News’ unique U.S. viewers across YouTube and Facebook soared during the election month. Further

The Measure Newsletter

42% Of Holiday Shoppers Are 'Grazing'

This week's newsletter is sponsored by: This Week On The Measure:  * Holiday Shoppers ‘Graze’ Before Buying * Championship Weekend Wins Watch-Time * The Hottest Holiday TV Advertisers * Seasonal Video Content In ‘Shorts’ Supply * Balancing Streaming Demand Decay * This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting

The Measure Newsletter

Amazon Video Viewers Have More Money

This week's newsletter is sponsored by: This Week On The Measure:  * Prime Video Viewers Skewing Older, Richer, Wiser? * Consumers Like Coca-Cola AI Holiday Ads * Which Functions Are Getting Automated Most? * Joe Rogan Outperforms Networks Across YouTube and Facebook * Streaming Loyalty At A Premium * This Week’s Free Report:

CREATOR ECONOMY

Joe Rogan Scored More Watch-Time Than Any Network Last Month

Joe Rogan didn’t need an election to become popular on YouTube, but it certainly drove an audience surge in October 2024, as Tubular Labs data reveals. * In October, Joe Rogan was the #3 creator by minutes-watched (1.2 billion U.S. minutes-watched) across YouTube and Facebook according to Tubular

The Measure Newsletter

'Tis The Season For Retailers On Social

This week's newsletter is sponsored by: This Week On The Measure:  * Holiday Content Fuels Retail Social Growth * Hallmark Channel Hitting Its Holiday Stride * Entertainment News Giants Grow Video Audience * Top Vanishing NFL Advertisers This Season * Smaller Show Genres Growing On Streaming * This Week’s Free Report: Retail Media

CREATOR ECONOMY

Entertainment News Giants Grow Video Audience

Entertainment Tonight and Access Hollywood have long been titans of entertainment news, but are finding new growth on social video, according to Tubular Labs.  * Audience Ratings data shows that since October 2023, Entertainment Tonight has seen unique U.S. viewers across YouTube and Facebook climb by nearly 41%, while Access

The Measure Newsletter

Fox News Grew Watch-Time With Women

This week's newsletter is sponsored by: This Week On The Measure:  * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:

CREATOR ECONOMY

Females Flock To Fox News

The cable network saw U.S. female viewers grow by 31% month-over-month.

SPORTS

Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans

After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans

CREATOR ECONOMY

What Are Amazon Beauty & Personal Care Shoppers Watching?

The holiday season is already ramping up, with brands, publishers and creators all trying to make the most out of the shopping blitz. New data from Tubular Labs showcases key insights for maximizing social video impact with holiday shoppers this year – including what beauty & personal care shoppers on Amazon

The Measure Newsletter

Movies FTW On Netflix; Election News Tops Watch-Time

This week's newsletter is sponsored by: This Week On The Measure:  * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's

The Measure Newsletter

Polling YouTube's Election Night Winners

This week's newsletter is sponsored by: This Week On The Measure:  * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s

The Measure Newsletter

FOX Takes The Fall Classic, Political Trends On TV

This week's newsletter is sponsored by: This Week On The Measure:  * World Series Wins For Fox * Lacking Ad-Free Awareness? * Olympics Send Q3 TV Ad Spend Soaring * Transparency Series Los Angeles * Bad Bunny’s Big Reach * Star Wars Demand Slows For Disney+ * This Week’s Free Report: September Political

The Measure Newsletter

TikTok, Instagram Battle For Creator Marketing Supremacy

This week's newsletter is sponsored by: This Week On The Measure:  * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL

CREATOR ECONOMY

MSNBC Nets Over A Billion U.S. YouTube Minutes In September

YouTube has increasingly become a force in terms of viewership across every screen, and news is one area where publishers have shown an excellent ability to take advantage there. Tubular Labs data reveals September's top domestic news & politics media by U.S. watch-time on YouTube, and MSNBC

The Measure Newsletter

Finding NFL Viewers For Cheaper In Offseason

This week's newsletter is sponsored by: This Week On The Measure:  * What Are NFL Audiences Watching In Offseason? * Weather Channel Storms Onto Most-Watched List * Podcasts Push For Video Validation, Too * Creator Marketing Momentum Soars * TV Season Shrinkage Speeds Up For Networks * This Week’s Free Report: The State

CREATOR ECONOMY

Stacking Up Social Video's Top Political Creators

Audiences still receive plenty of political information from traditional news outlets across TV and print, as well as social video. But many individual creators also have big followings, as August audience ratings data from Tubular Labs reveals. * Looking at top political creators (excluding traditional media) by unique U.S. video

CREATOR ECONOMY

BetterHelp's Big Summer For YouTub Sponsorship

For many, summer presents a lot more time to watch online videos – especially on YouTube. With that in mind, we took a look at which brands had the most sponsored video views on the platform this summer, thanks to data from Tubular Labs. Scope is limited to sponsored videos from

CREATOR ECONOMY

Gaming Content's Steady Rise On YouTube

Gaming content keeps gaining steam on YouTube, as data from Tubular Labs' new H2 social trends report showcases. Despite its long-term popularity on the platform, it appears there's still plenty of room to run as YouTube's gaming content continues to see views growth year-over-year. * Viewership

CREATOR ECONOMY

Which TikTok Video Categories Are Seeing Major Audience Growth?

Certain TikTok categories have been blowing up this year, as data from Tubular Labs' recent H2 trends report reveals. Understanding categories experiencing significant growth can help both publishers and brands direct investments according to hop into trends that maximize reach. * Beauty, already one of TikTok's top categories,

CREATOR ECONOMY

Uploads For 30-60 Second YouTube Videos Up 39% YoY

Even though short-form video content has been all the rage in recent years, other video lengths have found areas of growth. And as social video competes with traditional TV for eyeballs, audiences are seeking more substantial (longer) content on various platforms like YouTube – as data from Tubular Labs' new

The Measure Newsletter

Summer Social Audience Spike For TV News

This week's newsletter is sponsored by: This Week On The Measure:  * Big News Month Fuels Double-Digit Audience Growth * CFB Watch-Time Win * Lemonade Spurs Significant Purchase Intent * Prime Video Is Consumers’ Go-To For Streaming Movies * Black CTV Users More Action-Oriented After Ads * This Week’s Free Report: State of

CREATOR ECONOMY

Big News Month Fuels Double-Digit Audience Growth

Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.

The Measure Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure:  * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From