TV ADVERTISING Amid Overall TV Ad Reach Decline, These Industries Still Grew Pet food, skin & foot care and snack food were three categories that significantly grew TV ad reach in H1 2024 vs. H1 2023.
TV ADVERTISING Tech Continues Super Bowl TV Ad Takeover While automotive and beer brands once reigned supreme during the Super Bowl, recent years have signaled a major shift in how many industries approach the Big Game and its big audience reach opportunity (and price tag). Data from iSpot's recent Super Bowl LVIII Creative Analysis report takes a
CREATOR ECONOMY The Most-Watched YouTube Video This Week Was From Cheez-It YouTube's most-viewed video of the last week isn't a viral moment, creator short or a sports highlight. It's... an ad from Cheez-It, as data from Tubular Labs reveals. * "What Have You Done?" – an ad for Cheez-It Snap'd – tallied 257 million
