TV ADVERTISING Tech Continues Super Bowl TV Ad Takeover While automotive and beer brands once reigned supreme during the Super Bowl, recent years have signaled a major shift in how many industries approach the Big Game and its big audience reach opportunity (and price tag). Data from iSpot's recent Super Bowl LVIII Creative Analysis report takes a
CREATOR ECONOMY The Most-Watched YouTube Video This Week Was From Cheez-It YouTube's most-viewed video of the last week isn't a viral moment, creator short or a sports highlight. It's... an ad from Cheez-It, as data from Tubular Labs reveals. * "What Have You Done?" – an ad for Cheez-It Snap'd – tallied 257 million