San Francisco 49ers - THE MEASURE

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San Francisco 49ers

A collection of 7 posts

Time Zones' Impact On Sports' TV Audience Delivery

Time Zones' Impact On Sports' TV Audience Delivery

Time zones play a huge role in TV audience delivery – especially when it comes to live sports, where delayed viewing (from game start) is less prevalent and fan base locations need to be factored in. The level of impact is different from game to game and team to team, and

Streaming Catches Super Bowl Uptick

Streaming Catches Super Bowl Uptick

National linear TV still controls Super Bowl watch-time, but by a shrinking margin – as data from Inscape dives into. While linear TV’s share of Big Game viewing fell by 3.9% year-over-year, streaming climbed by 2.1%. More from Inscape's analysis of Sunday's Super Bowl

iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

The Kansas City Chiefs aren't the only ones celebrating following Sunday's thrilling Super Bowl win. CBS parent company Paramount Global also got a ton out of the game – including a Super Bowl record 126.6 million average second-by-second audience, according to data first released by iSpot.

'Super' Social Audiences: Travis Kelce's Following Grew 309% In Last Year

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'Super' Social Audiences: Travis Kelce's Following Grew 309% In Last Year

The so-called "Swift Lift" doesn't just apply to NFL ratings or the Kansas City Chiefs' earned media value, but also tight end Travis Kelce's social media following – as data from CreatorIQ reveals. Kelce's Instagram and TikTok audience has grown by 309%

Conference Championship Games Score Even Bigger Audiences For NFL

Conference Championship Games Score Even Bigger Audiences For NFL

Two nail-biting conference championship games on Sunday delivered TV audiences for the NFL – and of course, network partners as well. Data from Inscape reveals the league's big day, and how it even managed to top last year's watch-time. * On Sunday, 38.62% of national linear TV

Chargers Score Most NFL YouTube Views

Chargers Score Most NFL YouTube Views

While the Los Angeles Chargers had a rough season on the field, those struggles did not extend to social video. New data from Tubular Labs shows that the Chargers earned more YouTube views than any other team during the NFL's regular season, from Sept. 7, 2023-Jan. 7, 2024,

Video Insights Help Brands During Football Season

Video Insights Help Brands During Football Season

Football is the most popular sport in the country, so it makes sense that brands want to activate around that content – whether it’s on TV or social media platforms. But NFL and college football ad buys are expensive, and it’s ideal to know that you’re putting messaging