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A collection of 4 posts
The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES
BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES

The Consumer Electronics Show has beecome a big gathering spot for people in the ad industry. No wonder. The ad business has become increasingly dependent on tech and data and showing you have technology chops is now table stakes. Several companies made announcements about their tech and data plans this
Jan 8, 2026 4 min read
Roku, iSpot Team Up to Optimize Campaigns with Outcome Data
BUSINESS OF DATA Featured

Roku, iSpot Team Up to Optimize Campaigns with Outcome Data

‘This partnership is clearly improving the effectiveness and efficiency of our media investments,’ said SimpliSafe’s Courtney Strauss Manning
Jan 6, 2026 4 min read
Avoiding Commercials in 2026? Forget About It, and Other Predictions From Roku
BUSINESS OF DATA

Avoiding Commercials in 2026? Forget About It, and Other Predictions From Roku

'On our platform, roughly 60% of households who used to watch only ad-free streaming back in 2020, are now watching FAST,' said Roku's Jon Merkin
Dec 22, 2025 6 min read
Tubi Uses Movies To Take Lead In The FAST Lane
Streaming

Tubi Uses Movies To Take Lead In The FAST Lane

The following is a selection from Brandon Katz of Parrot Analytics. Free ad-supported streaming television, or FAST, has become quite the trendy topic of conversation throughout Hollywood in recent years. And to begin understanding the consumer use case for FAST, we can explore what audiences are actually watching on the
Oct 31, 2023 1 min read
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