QR Codes - THE MEASURE

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QR Codes

A collection of 4 posts

Majority Of Consumers Wish They Could Browse Products Through TVs

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors

Shoppable Ad Survey: 70% Of Consumers Would Use Wish List Directly On TV

Shoppable Ad Survey: 70% Of Consumers Would Use Wish List Directly On TV

Shoppable ads are continuing to grow as a way for brands to reduce the distance between messaging exposure and purchases, and with those changes, consumer appetite for these ads continue to shift as well. LG Ad Solutions' recent study – The Shoppable Ad Report: 2025 And Beyond – takes stock of

Special Report: The Shoppable TV Report - 2025 and Beyond

Special Report: The Shoppable TV Report - 2025 and Beyond

From LG Ad Solutions As CTV continues to grow, more advertisers are incorporating “shoppable” ad features to create seamless buying paths for audiences. The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements一such as scannable

Why Don't CTV Users Scan QR Codes Within Ads?

Why Don't CTV Users Scan QR Codes Within Ads?

QR codes are a significant aspect of the growing shoppable ad ecosystem. But some users simply don't interact with QR codes when they see them as part of an ad. New research from LG Ad Solutions explores why that may be. * Far and away, the top reason consumers