Publishers - THE MEASURE

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Publishers

A collection of 5 posts

AI Pageviews Soared In 2025, But Aren't Eating Into Search... Yet

AI Pageviews Soared In 2025, But Aren't Eating Into Search... Yet

Chartbeat's recent report, Navigating The New Traffic Landscape, looks at AI and other emerging trends are impacting site traffic. And while there's rightful concern for media publishers, in particular: These sites aren't necessarily eating up search just yet. * As Chartbeat's data shows,

50% of Publishers Worry AI Will Cut Website Traffic

50% of Publishers Worry AI Will Cut Website Traffic

Although AI adoption in publishing is on the upswing, fragmentation remains, as revealed by Wunderkind’s 2025 Publisher State of the Union report. While experimentation is widespread (as both a tool to streamline workflows and as a disruptor threatening traditional traffic models), most publishers have yet to fully integrate AI