Peyton Manning - THE MEASURE

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Peyton Manning

A collection of 5 posts

Super Bowl LX Ads Get Serious

Super Bowl LX Ads Get Serious

After years of laughs leading the way during the Super Bowl, this year's game got a bit more serious – or at least a lot less funny. Data from iSpot's Creative Assessment survey showed that just 48% of Super Bowl ads scored for "funny" in

Ahead Of Bills vs. Chiefs, Allen’s Ad Blitz Outscores Mahomes

Ahead Of Bills vs. Chiefs, Allen’s Ad Blitz Outscores Mahomes

It’s one of the NFL’s biggest modern-day NFL matchups, the Buffalo Bills vs. the Kansas City Chiefs. And every year, it draws in massive TV audiences. Last year’s November 17 match up on CBS was the top game by household TV ad reach, according to iSpot. After

Insurance Stands Out As Spender During NFL Draft

Insurance Stands Out As Spender During NFL Draft

The 2025 NFL Draft wrapped up over the weekend across four networks (ABC, ESPN, ESPN2 and NFL Network), and brands were eager to cash in on the excitement as teams selected new players. Data from iSpot breaks down top brands and industries from the three-day event, by share of est.

NFL's Top 'New' Advertisers Through Three Weeks

NFL's Top 'New' Advertisers Through Three Weeks

NFL advertisers have a lot of consistency year-over-year, usually featuring similar lists of brands who have budgets and target audiences that align with TV's most-watched programming. But the league does get some newcomers every year, as data from iSpot shows. * Nationwide Insurance did not appear during NFL games

Players Make For Most Likeable NFL TV Ads

Players Make For Most Likeable NFL TV Ads

Advertisers effectively utilize NFL games for audience reach. But obviously brands need more than just eyeballs. They also need audiences to like the ads they're seeing run against games. New data from iSpot's Midseason NFL TV Advertising Report shows that nine of the 10 most likeable