Pepsi - THE MEASURE

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Pepsi

A collection of 5 posts

How PepsiCo Navigates the "Purity" Play in "The Renaissance of Snacking"

How PepsiCo Navigates the "Purity" Play in "The Renaissance of Snacking"

PepsiCo is currently restructuring its North American portfolio to accelerate innovation and deliver a clearer strategic direction, a move driven by a $4 billion stake from Elliott Investment Management. As part of this evolution toward simpler, more transparent products, the company recently launched the Simply NKD line for Doritos and

Behavior Is The New Identity: Albert Thompson On The Future Of Measurement

Behavior Is The New Identity: Albert Thompson On The Future Of Measurement

Albert Thompson, Director of Digital Innovation at Walton Isaacson, breaks down one of the industry’s biggest challenges—measurement—and why it’s lost sight of what actually matters: business outcomes.

Nationwide Leads Top 'New' NFL Advertisers This Season

Nationwide Leads Top 'New' NFL Advertisers This Season

Nationwide has long been an NFL sponsor, but has ebbed and flowed in recent years as a top advertiser during live games. The insurance brand sat out last season completely, yet is back as the top "new" advertiser year-over-year by household TV ad impressions – according to data from

Poppi Floats To Top Of Soft Drink Streaming TV Ad SOV

Poppi Floats To Top Of Soft Drink Streaming TV Ad SOV

As streaming continues to grow, some brands are prioritizing those platforms more than others. And industry breakouts can show key differences in TV advertising approach as some brands have much higher share of TV ad impressions on streaming vs. national linear (and vice versa). Below, soft drink industry data from

Doritos Super Bowl Spot Wins for Engagement

CREATOR ECONOMY

Doritos Super Bowl Spot Wins for Engagement

The Big Game ad from Doritos drove nearly 2 million engagements for the brand.