Paramount Global - THE MEASURE

Sign in Subscribe

Paramount Global

A collection of 6 posts

DirecTV Stakes Claim to Share of Political Advertising Gold Mine

BUSINESS OF DATA

DirecTV Stakes Claim to Share of Political Advertising Gold Mine

Using AI, DirecTV Elect targets CTV audiences

Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

BUSINESS OF DATA

Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

'Fragmented viewing calls for a true read on incremental reach and conversions to understand where–and how–ads are having an impact, iSpot said

Major Media Companies Still Duking It Out For Streaming Series Demand

Major Media Companies Still Duking It Out For Streaming Series Demand

The following is a selection from Brandon Katz of Parrot Analytics. Streaming series demand is one part of the larger question around which services are most popular with audiences. Yet, even a merger between behemoths Paramount and NBCUniversal wouldn't provide much clarity there, as demand-share data from Parrot

Media Companies Kick Off 2024 With Big Social Video Views

CREATOR ECONOMY

Media Companies Kick Off 2024 With Big Social Video Views

The three parent companies were the biggest properties on the two social platforms by U.S. unique viewers in January.

Media Companies Grow Social Reach

Media Companies Grow Social Reach

The WGA went on strike on May 2, potentially putting major U.S. media companies in a bind for content. Despite a lack of new scripted content, though, these giants actually increased unique U.S. viewers across YouTube and Facebook in May. Tubular Labs’ Audience Ratings shows Comcast, Paramount, Disney