Olympics - THE MEASURE (Page 2)

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Olympics

A collection of 33 posts

Olympics Fuels Jump in NBC Weekly Watch-Time

Olympics Fuels Jump in NBC Weekly Watch-Time

Thanks to coverage around the 2024 Paris Olympics, NBC takes first place on the TV network ranking with a 12.89% viewership share, per Inscape.

Olympics Ads Winning Gold for Audience Attention

Olympics Ads Winning Gold for Audience Attention

To engage audiences, many brands are harnessing celebrity appearances, humor and emotional storytelling — and it's working.

Peacock Powers Up Earned Media Value With Olympics

CREATOR ECONOMY

Peacock Powers Up Earned Media Value With Olympics

Peacock’s June EMV of $30.9 million represented a 48% month-over-month increase, per CreatorIQ.

Creators Playing Long Game On YouTube

Data Dose Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

Peacock's Olympic-Sized Bet On Subscriber Loyalty

Peacock's Olympic-Sized Bet On Subscriber Loyalty

The following is a selection from Brandon Katz of Parrot Analytics. Peacock is instituting a $2 price increase in July, ahead of the Summer Olympics in Paris – which is not a new strategy for streaming services, as the hope is the events drive subscriber acquisition that stays beyond the timeline

Olympic Trials Help NBC Win for TV Network Watch-Time

Olympic Trials Help NBC Win for TV Network Watch-Time

NBC takes first place on the chart with a 7.02% viewership share, fueled in part by coverage of the 2024 U.S. Summer Olympic Trials.

TV Tackles 2023's Tests With More Ads

TV Tackles 2023's Tests With More Ads

With less scripted programming in 2023 – and no Olympics or Men's World Cup – TV had some adjustments to make in order to maintain its ad reach relative to the year before. In its upcoming TV Transparency Report, iSpot reveals some of the top takeaways from 2023: * TV delivered