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Nielsen

A collection of 27 posts
Why Brands Shouldn’t Shy Away From LGBTQ+ Content
TV Audience

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.
Jun 28, 2024 1 min read
LGBTQ+ Streaming Audience Insights
TV Audience

LGBTQ+ Streaming Audience Insights

According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.
Jun 21, 2024 1 min read
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