TV Audience LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads 69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.
TV Audience Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage Four in five viewers say they're more likely to continue using a streaming service that features LGBTQ+ content.
TV Audience Why Brands Shouldn’t Shy Away From LGBTQ+ Content 65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.
TV Audience LGBTQ+ Streaming Audience Insights According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.