CREATOR ECONOMY Data: Social Video's 'Super' Success For Big Game Brands and creators alike flocked to TikTok on Super Bowl Sunday, as Tubular Labs data shows that U.S. videos earned over 600 million Super Bowl-related views on game day alone. Diving in deeper on the platform's Super Bowl results: * U.S. TikTok videos related to the Super
SPORTS Super Bowl Rookies: OpenAI, Duracell Among 17 First-Time Advertisers For as much as Super Bowl commercials are usually full of recurring brands advertising the big game, each year features a good collection of newcomers as well. * Thus far, iSpot has tracked 17 first-time Super Bowl advertisers for 2025, which is just one short of last year's mark
SPORTS Humor Wins Over Corp. Responsibility for Recent Super Bowl Ads The NFL in particular has used Big Game spots in years past to shine a spotlight on issues like bullying and mental health.
SPORTS Super Bowl LIX Is The 'Buy-Now' Bowl While the Super Bowl was once a haven for longer-term purchase decisions (automakers, insurance) and brand awareness, the name of the game has recently pivoted toward near-term purchases, as an iSpot analysis highlights.
Super Bowl Kendrick Lamar, Taylor Swift Video Audience Overlaps By Just 8% With Kendrick Lamar headlining the halftime show and Taylor Swift cheering on the Kansas City Chiefs, the game brings together two fan bases with limited overlap – creating a real opportunity for the NFL, as Tubular Labs data highlights.
SPORTS What’s The Secret To Successful Super Bowl Ads On TV? Mobile Phones. The recently released Consumer Insights report from AI-powered performance marketing platform Wunderkind highlights how consumers prefer to engage with mobile devices.
SPORTS Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX It should come as no surprise considering the vast amount of brand equity, loyalty and sheer passion the NFL and the Super Bowl in particular have generated around fans – and brands! – since the first big game in 1967.
SPORTS Data: Travel Brands Book Ticket For Big Game Travel advertising has historically been hot-and-cold during the Super Bowl, but the industry already has two spots locked in this year between Booking.com and MSC Cruises (there could be more still yet to be announced, too).
SPORTS Survey: NFL Politicization Has Declined Since 2019 The NFL's perceived "politicization" has decreased over the last five years – at least according to an annual iSpot consumer survey around the Super Bowl.
SPORTS Total Advertisers Balloon During Super Bowl Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.
SPORTS Will Beer Bubble Up in Super Bowl LIX? It’s looking like alcohol brands will make a comeback this year: Anheuser-Busch InBev alone already has five spots set for Super Bowl LIX, and Coors Light will also make an appearance.
SPORTS Super Bowl Brand Ad Minutes Up 30% Since 2010 For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.
SPORTS TikTok's Biggest Super Bowl Video Is From AJ & Big Justice, And Doritos Before the Super Bowl plays out on TVs across the U.S., there's another major push occurring on smaller screens, as Big Game advertisers and media partners work with creators to push awareness/buzz.
SPORTS Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.
SPORTS Automakers Park Super Bowl Ad Focus In Recent Years Once a behemoth during the Super Bowl, automakers have faded as a "big game" advertiser in recent years – as data from iSpot shows.
SPORTS Data: Racy Super Bowl Ads Worth The Risqué? Data from iSpot Creative Assessment goes back to 2014 to reveal the sharp downward trend in ads scoring for "risqué" among those surveyed.
SPORTS States Where Swift Stacks Up Best Vs. Chiefs How does the team stack up against its most famous fan, Taylor Swift, in terms of volume since the start of the playoffs? We dove into some Google trends data to find out more.
TV ADVERTISING Where Car Brands Are Missing Auto Intender Audiences Automakers are everywhere on TV, of course, as those brands utilize the medium for wide-reach campaigns. Despite the focus on putting advertising in front of as many consumers as possible, though, there are also programs that reach a larger number of potential purchasers – as highlighted in a new industry transparency
TV Measurement CFB Bowl Games Give ESPN Watch-Time Win Thanks in part to the Rose, Peach and Sugar Bowls, ESPN captured a a 10.44% viewership share last week, per Inscape.
TV Measurement NFL, CFB Dominate Most-Watched TV Programming of 2024 NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.
SPORTS Current College Player Nets Larger Audience Than NFL Florida Atlantic isn’t the biggest college football program in the country, but the team does have one of sports’ biggest social video stars in Josh Moore, according to new data from Tubular Labs. Leaning almost exclusively into YouTube Shorts, the FAU Owls safety is cultivating a large audience against
TV Measurement NBC is 2024’s Winner for TV Network Watch-Time NBC captured an 8.41% viewership share across the year, per Inscape.
TV Measurement How Seasonality, Sports Affect Streaming's Share of Viewing Time Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for
TV Measurement CBS Wins for TV Network Watch-Time With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.
SPORTS Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.
