SPORTS Cowboys Will Lead NFL In Primetime/Holiday TV Games For 2025 Even coming off of a 7-10 season, the Dallas Cowboys are still America's team... at least according to the NFL and league TV partners. The NFL's 2025 regular season schedule was announced on Wednesday, and the Cowboys led the league with eight primetime or holiday games,
SPORTS Insurance Stands Out As Spender During NFL Draft The 2025 NFL Draft wrapped up over the weekend across four networks (ABC, ESPN, ESPN2 and NFL Network), and brands were eager to cash in on the excitement as teams selected new players. Data from iSpot breaks down top brands and industries from the three-day event, by share of est.
SPORTS Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.
CREATOR ECONOMY Sports Creator Adam Arroyo Tops U.S. Leagues In March For the month, his unique U.S. audience surpassed the likes of the WWE, NFL, NBA, MLB and more.
CREATOR ECONOMY Memes Reign Supreme for NFL Fans on Social Video NFL Memes retained its lead over the NFL with 49.4 million unique U.S. viewers in February 2025.
TV ADVERTISING Data: Pharma’s Premium TV Ad Placement Strategy Over half of pharma’s national TV ad spend in 2024 went to the big four broadcasters, plus ESPN.
TV ADVERTISING Liberty Mutual's Hit 'Farm' Spot Maintains High Attention When an ad is among the most-seen spots on TV, it's typically hard to retain high attention, as audiences eventually suffer from creative wear/burnout. Yet there are exceptions – including one of the breakout ads of 2025, Liberty Mutual's "LiMu Emu and Doug: Farmer."
Super Bowl Rocket Records Consumer Intent Win Among Super Bowl Spots With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers. iSpot's annual Super Bowl TV transparency report showcases some of the
SPORTS Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement This year's Super Bowl may have been a bust from a competitive standpoint, but the biggest TV program of the year still delivered for advertisers and rightsholder Fox. Data from iSpot's Super Bowl LIX report revealed that the game reached an average minute audience of 124.
Super Bowl MarketCast: Most Likable Super Bowl Ads Were Celeb-Free While the Super Bowl featured a ton of celebrity star power across the board in order to connect with audiences and drive brand awareness, consumer research company MarketCast found the top five most-liked ads during the Big Game were pretty much celeb-free: None of them featured an A-list star. The
SPORTS 39% of 25-34 Year Olds Said Taylor Swift Influenced Super Bowl Interest Aside from the game itself and the commercials, there’s another factor that may have had viewers tuning into the Super Bowl this year: Taylor Swift. Although her beau Travis Kelce and his Chiefs were defeated by the Eagles, Swifties were no doubt eagerly watching for shots of her in
SPORTS ULTA Takes TikTok Title For Super Bowl TikTok's social footprint was alive and well during the Super Bowl this year, as data from Tubular Labs' reveals. On Feb. 9, U.S. TikTok videos about the Super Bowl generated 600 million views, with nearly 42% of those coming from individual creators * U.S. brand pages
CREATOR ECONOMY Data: Social Video's 'Super' Success For Big Game Brands and creators alike flocked to TikTok on Super Bowl Sunday, as Tubular Labs data shows that U.S. videos earned over 600 million Super Bowl-related views on game day alone. Diving in deeper on the platform's Super Bowl results: * U.S. TikTok videos related to the Super
SPORTS Super Bowl Rookies: OpenAI, Duracell Among 17 First-Time Advertisers For as much as Super Bowl commercials are usually full of recurring brands advertising the big game, each year features a good collection of newcomers as well. * Thus far, iSpot has tracked 17 first-time Super Bowl advertisers for 2025, which is just one short of last year's mark
SPORTS Humor Wins Over Corp. Responsibility for Recent Super Bowl Ads The NFL in particular has used Big Game spots in years past to shine a spotlight on issues like bullying and mental health.
SPORTS Super Bowl LIX Is The 'Buy-Now' Bowl While the Super Bowl was once a haven for longer-term purchase decisions (automakers, insurance) and brand awareness, the name of the game has recently pivoted toward near-term purchases, as an iSpot analysis highlights.
Super Bowl Kendrick Lamar, Taylor Swift Video Audience Overlaps By Just 8% With Kendrick Lamar headlining the halftime show and Taylor Swift cheering on the Kansas City Chiefs, the game brings together two fan bases with limited overlap – creating a real opportunity for the NFL, as Tubular Labs data highlights.
SPORTS What’s The Secret To Successful Super Bowl Ads On TV? Mobile Phones. The recently released Consumer Insights report from AI-powered performance marketing platform Wunderkind highlights how consumers prefer to engage with mobile devices.
SPORTS Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX It should come as no surprise considering the vast amount of brand equity, loyalty and sheer passion the NFL and the Super Bowl in particular have generated around fans – and brands! – since the first big game in 1967.
SPORTS Data: Travel Brands Book Ticket For Big Game Travel advertising has historically been hot-and-cold during the Super Bowl, but the industry already has two spots locked in this year between Booking.com and MSC Cruises (there could be more still yet to be announced, too).
SPORTS Survey: NFL Politicization Has Declined Since 2019 The NFL's perceived "politicization" has decreased over the last five years – at least according to an annual iSpot consumer survey around the Super Bowl.
SPORTS Total Advertisers Balloon During Super Bowl Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.
SPORTS Will Beer Bubble Up in Super Bowl LIX? It’s looking like alcohol brands will make a comeback this year: Anheuser-Busch InBev alone already has five spots set for Super Bowl LIX, and Coors Light will also make an appearance.
SPORTS Super Bowl Brand Ad Minutes Up 30% Since 2010 For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.
SPORTS TikTok's Biggest Super Bowl Video Is From AJ & Big Justice, And Doritos Before the Super Bowl plays out on TVs across the U.S., there's another major push occurring on smaller screens, as Big Game advertisers and media partners work with creators to push awareness/buzz.
