NBC - THE MEASURE (Page 3)

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A collection of 53 posts

NFL Gobbles Up Turkey Day Watch Time

NFL Gobbles Up Turkey Day Watch Time

With three competitive games on Thanksgiving Day, the NFL dominated televisions, as shown by data from Inscape. The league accounted for over 26% of all minutes watched on Nov. 24, which was 4 times the total for the next most-watched program (NBC’s Macy’s Thanksgiving Day broadcast). Some other

Which Brands Voted For Election Night TV Ad Impressions?

Which Brands Voted For Election Night TV Ad Impressions?

Election Night is huge for TV networks, and the unique evening of programming presents an opportunity for brands that choose to wade into those waters. Data from iSpot looks at the most-seen advertisers during Election Night coverage this year, with Voya Financial and Columbia Pictures leading the way among the

World Series Goes Head-To-Head With Football On Broadcast TV

World Series Goes Head-To-Head With Football On Broadcast TV

While football owns the fall, this year’s World Series still managed to compete for eyeballs across broadcast networks. Data from VIZIO’s Inscape shows that from Oct. 28-Nov. 5 the World Series accounted for 10.78% of minutes watched across ABC, CBS, Fox and NBC. That barely trailed the