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NBA Finals

A collection of 4 posts
NHL, NBA Final Rounds Net Watch-Time Win For ABC
TV Audience

NHL, NBA Final Rounds Net Watch-Time Win For ABC

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent
Jun 25, 2024 1 min read
What Were The NBA Playoffs' Most-Seen Brands?
TV ADVERTISING

What Were The NBA Playoffs' Most-Seen Brands?

The dust settled on the 2024 NBA Playoffs earlier this week, with the Boston Celtics dispatching the Dallas Mavericks in five games during the NBA Finals. While we know Boston took home the title on the court, who took home the championship in the ad department? Using iSpot data below,
Jun 20, 2024 1 min read
NBA Finals Assist ABC’s Continued Reign on TV Network Ranking
TV Measurement

NBA Finals Assist ABC’s Continued Reign on TV Network Ranking

ABC leads with an 8.49% viewership share across June 3-9, per Inscape.
Jun 12, 2024 1 min read
Dunking All Over TV
SPORTS

Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s
Jul 6, 2023 1 min read
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