MrBeast - THE MEASURE

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MrBeast

A collection of 11 posts

How MrBeast and Salesforce are Connecting New Audiences at Super Bowl LX

CREATOR ECONOMY

How MrBeast and Salesforce are Connecting New Audiences at Super Bowl LX

As MrBeast announced his partnership with Salesforce for Super Bowl LX, the collaboration signaled more than a high-profile ad buy—it marked a strategic attempt to connect two audiences. By tapping into MrBeast’s massive, creator-driven reach, Salesforce appears to be using the Super Bowl moment not just for scale,

Streaming Advertising Needs Ad, Not Program, Measurement

Data Dose Newsletter

Streaming Advertising Needs Ad, Not Program, Measurement

This Week On The Measure: * Ad-Centric Research Shows Streaming Growth * Demographic Differences On Tariffs * What Else Are MrBeast Viewers Watching? * Pharma’s Growth (Or Lack Thereof) On Digital * Help Us, New York Knicks, You’re Our Only Hope * This Week’s Free Report: The Shoppable TV Report: 2025 and Beyond,

Randy The TikTok Grandpa Takes YouTube

Randy The TikTok Grandpa Takes YouTube

Randy Timmerman has a significant following as Gramps_Takes on TikTok but in recent months, he’s expanded his reach to other platforms – including YouTube. According to Tubular Labs’ Audience Ratings: * He was No. 10 by unique U.S. viewers across YouTube and Facebook in October, with 46.5 million.

What (Else) Are Women's Basketball Audiences Watching?

CREATOR ECONOMY

What (Else) Are Women's Basketball Audiences Watching?

Women's basketball audiences have shown significant growth in recent years, and that could continue as mainstream coverage continues gaining momentum across TV and social video. Those viewers are relatively easy to locate at this point too, as many can also be found watching some of YouTube's

MrBeast's Global Gains

CREATOR ECONOMY

MrBeast's Global Gains

Even as many individual creators are fighting declining month-over-month audiences and minutes watched dip across Facebook and YouTube given the general focus on shorts, MrBeast still stands tall – according to October Audience Ratings data from Tubular Labs. * MrBeast’s global minutes watched were up 16% to 7.1 billion in

MrBeast Minutes Watched Hit New High For 2023

MrBeast Minutes Watched Hit New High For 2023

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. When taking a closer look at YouTuber MrBeast, Tubular found that in August: * MrBeast videos scored over 1.4 billion U.S. minutes watched across YouTube and Facebook