Marvel - THE MEASURE

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Marvel

A collection of 7 posts

Are Disney+ And Hulu A Perfect Streaming Marriage?

Are Disney+ And Hulu A Perfect Streaming Marriage?

The following is a selection from Brandon Katz of Parrot Analytics. Disney+ and Hulu have complementary content libraries by age, but how does that translate to being the best long-term solution for consumers looking for a streaming bundle (and a price discount with it)? Parrot Analytics’ Content Panorama takes a

Netflix Streaming Rivals Still Have The IP To Compete

Netflix Streaming Rivals Still Have The IP To Compete

The following is a selection from Brandon Katz of Parrot Analytics. When looking at Parrot Analytics’ most in-demand U.S. TV premieres of 2023 – which takes into account the level of audience demand within the first 30 days after a first episode has aired – a few trends immediately pop out.

Disney+ Demand Decay Denotes Hulu's Importance

Disney+ Demand Decay Denotes Hulu's Importance

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's impending integration into Disney+ could be the shot of life the latter streaming service needs, especially in light of its waning demand for original shows. Data from Parrot Analytics reveals how Disney+ titles have lost steam

Spider-Man’s Popularity Is A Streaming Strength

CREATOR ECONOMY

Spider-Man’s Popularity Is A Streaming Strength

Over the last three years, there have been 2.7 million YouTube video uploads related to Spider-Man, totaling over 189 billion views – according to Tubular Labs. And views for Spider-Man videos have topped 1.20 billion every week since Nov. 15-21, 2021 – peaking the first week of June 2023 at

Brands Bank On Black Panther: Wakanda Forever

Brands Bank On Black Panther: Wakanda Forever

While Disney and Marvel Studios blitz TV with Black Panther: Wakanda Forever trailers, brands are also getting in on the act as well. iSpot data shared exclusively with AdAge shows how branded campaigns around the movie are also picking up billions of TV ad impressions promoting the film. Target leads

Black Panther Reigns Once More As Trailer Blitzes TV

Black Panther Reigns Once More As Trailer Blitzes TV

Anticipation was high for the sequel to 2018’s Black Panther, and Marvel Studios approached TV advertising accordingly to get audiences in seats for opening weekend. Data from iSpot shows that the Black Panther: Wakanda Forever trailer has the highest est. national TV ad media value of Marvel’s three