Marvel Studios - THE MEASURE

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Marvel Studios

A collection of 3 posts

Disney+ Demand Decay Denotes Hulu's Importance

Disney+ Demand Decay Denotes Hulu's Importance

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's impending integration into Disney+ could be the shot of life the latter streaming service needs, especially in light of its waning demand for original shows. Data from Parrot Analytics reveals how Disney+ titles have lost steam

Brands Bank On Black Panther: Wakanda Forever

Brands Bank On Black Panther: Wakanda Forever

While Disney and Marvel Studios blitz TV with Black Panther: Wakanda Forever trailers, brands are also getting in on the act as well. iSpot data shared exclusively with AdAge shows how branded campaigns around the movie are also picking up billions of TV ad impressions promoting the film. Target leads

Black Panther Reigns Once More As Trailer Blitzes TV

Black Panther Reigns Once More As Trailer Blitzes TV

Anticipation was high for the sequel to 2018’s Black Panther, and Marvel Studios approached TV advertising accordingly to get audiences in seats for opening weekend. Data from iSpot shows that the Black Panther: Wakanda Forever trailer has the highest est. national TV ad media value of Marvel’s three