Local News - THE MEASURE

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Local News

A collection of 3 posts

National Brands' Local Opportunity

National Brands' Local Opportunity

As the national monoculture fades, there appears to be a major opportunity for national brands to embrace local ad targeting, according to TVREV’s report, Local TV: Perils & Promise In the Age of Streaming. * While 40% of survey respondents said they see many TV ads from national companies targeted

Do TV Audiences Need Local Flavor?

Do TV Audiences Need Local Flavor?

Audiences are torn about whether they need local broadcast stations to feel sufficiently informed, as TVREV’s report, Local TV: Perils & Promise In the Age of Streaming, notes. * According to the report, 35% of respondents (all over 25 years old) stated they would feel sufficiently informed by other sources

Are Audiences Sufficiently Informed Without Local Broadcast TV?

Are Audiences Sufficiently Informed Without Local Broadcast TV?

As part of its latest report, Local TV: Perils & Promise In the Age of Streaming, TVREV found that a large share of those surveyed still feel there's a need for local TV stations. * 27% of respondents (all over 25 years old) said they wouldn't feel