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Lexus

A collection of 6 posts

GEICO Skates To TV Ad Impressions Lead During Stanley Cup Playoffs

GEICO Skates To TV Ad Impressions Lead During Stanley Cup Playoffs

The NHL's Stanley Cup Playoffs are currently locked into two heated conference finals matchups. And brands are benefiting from the added intrigue as the New York Rangers and Florida Panthers are tied 2-2 in the East, while the Dallas Stars and Edmonton Oilers are knotted up 2-2 in

These Were the Five Most-Seen Auto TV Ads Last Week

These Were the Five Most-Seen Auto TV Ads Last Week

Lexus, Ram Trucks and Subaru lead the pack for national TV ad impressions Sept. 11-17, per iSpot.

Lexus Leads for Automaker TV Ad Spend in June

Lexus Leads for Automaker TV Ad Spend in June

Automakers spent an estimated $128.7 million on national TV ads during the month.

Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet springs to the top of November's charts by automaker est. national TV ad spend, according to iSpot data shared with MediaPost. The brand's November spend climbed 24% year-over-year, as it leaned on the World Series – but also three times as many minutes of national TV

Lexus Owns Two of Top Five Most-Seen Auto Ads for Nov. 7-13

Lexus Owns Two of Top Five Most-Seen Auto Ads for Nov. 7-13

Per data from iSpot.tv, for the week of Nov. 7-13 two of the top five spots ranked by TV ad impressions came from Lexus.

Toyota Was TV's Most-Seen Automotive Brand In October

Automakers spent 12.2% less on national TV ads year-over-year in October, according to iSpot data shared by MediaPost this week. TV ad impressions were also down 5.5% as car brands seemed to move even more buys to NFL programming. Toyota was the most-seen brand, with 10.44% of