Law & Order: SVU - THE MEASURE

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Law & Order: SVU

A collection of 6 posts

What Are NFL Fans Watching Most In The Offseason?

What Are NFL Fans Watching Most In The Offseason?

The NFL season is back. But those audiences aren't a monolith, and plenty of advertisers can't necessarily afford to reach fans during NFL games. These viewers aren't just gone to the wind during the offseason, though. iSpot’s new report, The Unified NFL TV

What Else Are NCAA Tournament Audiences Watching?

What Else Are NCAA Tournament Audiences Watching?

Every March, the men's and women's NCAA Basketball Tournaments effectively capture eyeballs around the country. But not every advertiser can afford the hefty price tags attached with appearing alongside those live March Madness matchups. With this in mind, iSpot issued a brand-new advanced audiences report detailing

Football On A Budget: Top Reruns For NFL Audience Overlap

Football On A Budget: Top Reruns For NFL Audience Overlap

While live NFL games remain premium programming, there are also cheaper ways to reach large swathes of those avid viewers elsewhere. Data from iSpot's new NFL Advanced Audiences Report reveals some of the top reruns for avid (18+ hours of regular season viewing) NFL audiences in the offseason.

Football’s Footprint Grows For TV Ad Reach in 2023

Football’s Footprint Grows For TV Ad Reach in 2023

Somehow the football, which already utterly dominates TV viewing, managed to grow its ad impressions year-over-year, according to iSpot’s recent 2023 TV Transparency Report. The NFL delivered 7.9% more TV ad impressions year-over-year, while more national TV college football games led to an impressive 20.3% impressions jump

CPG TV Advertising Knows Drama

CPG TV Advertising Knows Drama

According to a new report from iSpot, Q3 household TV ad impressions for consumer packaged goods climbed nearly 11% year-over-year on national linear TV. Notably, CPG brands spent the quarter leaning into program genres like drama & action, which have been effective at providing TV ad reach. * Drama & action

Dun-Dun! ‘SVU’ Was TV’s Most-Watched Live, Linear Program Last Week

Dun-Dun! ‘SVU’ Was TV’s Most-Watched Live, Linear Program Last Week

The series leads Inscape's program ranking for the first time in 2023.